Explore the iconic Go To logo – its design, history, and visual identity.
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Key information about Go To: origin, designer, industry, and logo introduction year.
| Website | goto.com |
| Country | United States |
| Industry | Software |
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GoTo is a Boston-based software company providing unified communication, collaboration, and IT management tools, formed in 2021 through the merger of LogMeIn and GetGo from Citrix.
GoTo emerged from the merger of two established remote work pioneers. LogMeIn was founded in 2003, pioneering cloud-based remote access software that enabled IT professionals and users to access computers from anywhere. The company went public in 2009 and expanded through acquisitions including join.me (screen sharing), Grasshopper (virtual phone systems), and Jive (business communications). In 2017, LogMeIn acquired GetGo, the Citrix business unit that included GoToMeeting, GoToWebinar, and GoToMyPC, consolidating several leading remote work brands under one corporate umbrella.
In 2020, LogMeIn was acquired by Francisco Partners and Evergreen Coast Capital in a $4.3 billion take-private transaction. In 2021, the company rebranded its unified product portfolio as GoTo, consolidating previously separate brands including GoToConnect (phone and chat), GoToMeeting (video conferencing), GoToWebinar (webinar platform), GoToMyPC (remote access), and GoToResolve (IT support). The rebrand created a simplified identity for an all-in-one platform serving communication, collaboration, and IT management needs. GoTo competes with Zoom, Microsoft Teams, RingCentral, and other unified communications platforms in the hybrid work era. The company serves over 800,000 business customers globally, providing cloud-based tools that enable distributed teams to communicate, collaborate, and troubleshoot technology remotely.
The GoTo wordmark employs a clean, modern sans-serif typeface with friendly proportions that convey approachability and technological sophistication. The typography features balanced letterforms with excellent readability across digital interfaces, promotional materials, and product packaging. The bright gold brand color (#ffe900) creates striking presence and immediate recognition in crowded collaboration software markets. The abstract logo form uses simple geometric shapes suggesting connectivity and flow, core concepts for communication and IT management platforms. The vibrant yellow differentiates GoTo from the blues, greens, and grays common in business software while maintaining professional credibility through thoughtful application and design restraint.
What happened to LogMeIn? LogMeIn rebranded to GoTo in 2021 after being acquired by Francisco Partners and Evergreen Coast Capital in 2020, consolidating its communication and collaboration products under a unified brand identity.
What products does GoTo offer? GoTo provides GoToConnect (business phone and chat), GoToMeeting (video conferencing), GoToWebinar (webinar platform), GoToMyPC (remote access), GoToResolve (IT support), and other unified communications tools.
Who are GoTo’s main competitors? GoTo competes with Zoom, Microsoft Teams, RingCentral, Cisco Webex, and other unified communications platforms providing video conferencing, business phone systems, and collaboration tools for remote and hybrid work.
The GoTo logo represents a software brand from United States. Learn more on the official Go To website.
