Explore the iconic Great Jones logo – its design, history, and visual identity.
Key information about Great Jones: origin, designer, industry, and logo introduction year.
| Website | greatjones.co |
| Country | United States |
| Industry | Consulting |
Explore the Great Jones brand, discover Great Jones colors, and download the Great Jones vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Great Jones is an American property management company founded in 2017 in New York City by Jay Goldklang, Abigail Besdin, and David Diaz, providing technology-enabled rental property management services across multiple states.
Great Jones was founded in 2017 by Jay Goldklang, Abigail Besdin, and David Diaz, who identified inefficiencies in traditional property management practices. Named after Great Jones Street in Manhattan, the company aimed to bring technology solutions to an industry still relying heavily on phone calls and paper processes. The founders developed a mobile-first platform allowing property owners to manage rentals entirely through smartphones, from maintenance requests to rent collection.
In 2018, Great Jones raised $8 million in Series A funding led by Crosslink Capital and Juxtapose, with participation from prominent New York entrepreneurs including Floored founder Dave Eisenberg, Seamless founder Jason Finger, and serial entrepreneurs Kevin Ryan and David Rosenblatt. This funding supported expansion beyond the company’s initial New York base into Florida markets including Naples and Jacksonville, and subsequently into the Midwest and Carolinas.
The company differentiated itself through a group purchasing organization model, negotiating bulk discounts with contractors and suppliers to reduce maintenance costs for property owners. By 2019, Great Jones managed over 1,000 properties valued at more than $150 million. The platform handles tenant screening, lease management, maintenance coordination, and financial reporting, positioning itself as a full-service alternative to traditional property management companies that typically charged percentage-based fees. Great Jones has continued expanding its geographic footprint while maintaining its technology-driven approach to residential rental management, serving both individual property owners and small real estate portfolios.
The Great Jones wordmark employs a clean, modern sans-serif typeface with consistent weights that emphasize professionalism and approachability. The letterforms feature generous spacing and open counters, ensuring readability across digital platforms where property owners and tenants interact with the brand most frequently. The straightforward typography reflects the company’s mission to simplify property management through transparent, user-friendly technology.
The blue (#33628e) serves as the primary brand color, appearing in the app interface, marketing materials, and communications with both property owners and tenants. This mid-tone blue strikes a balance between the corporate navy common in financial services and the lighter blues used by consumer apps, positioning Great Jones as both trustworthy and accessible. The gray (#979ca5) functions as a supporting color for secondary information and interface elements. The text-based logo design without decorative elements or icons ensures versatility across contexts from mobile app headers to yard signs at managed properties, while the memorable name and distinctive color palette maintain brand recognition in competitive real estate markets.
Who designed the Great Jones logo? The Great Jones brand identity was developed during the company’s founding phase in 2017, likely through collaboration between the founding team and New York-based brand designers, though specific design credits have not been publicly disclosed.
When was the Great Jones logo last updated? Great Jones has maintained consistent brand identity since its 2017 launch, with the blue and gray wordmark remaining largely unchanged as the company expanded across multiple states and grew its managed property portfolio.
What does the name “Great Jones” mean? The company name references Great Jones Street in Manhattan’s NoHo neighborhood, a historic street that reflects the founders’ New York roots while evoking sophistication and urban living appropriate for a property management technology platform.
The Great Jones logo represents a consulting brand from United States. Learn more on the official Great Jones website.
