Minor League Baseball Logos
The Gwinnett Stripers logo features a vibrant color palette and stylized fish design representing the Triple-A affiliate of the Atlanta Braves, playing at Coolray Field in Lawrenceville, Georgia.
Meaning and Symbolism
- Navy blue (#002b5c) connects to the parent club Atlanta Braves while establishing independent team identity
- Green (#66b360) represents the striped bass, a popular gamefish in Georgia’s lakes and rivers, honoring the region’s fishing culture
- Red (#d31245) adds energy and excitement, creating visual contrast against the cooler tones
- The striped bass reference celebrates Lake Lanier and local waterways central to Gwinnett County recreation
- The color combination creates a fresh, modern identity distinct from the former “Gwinnett Braves” branding
History and Evolution
The franchise relocated from Richmond, Virginia, in 2009, initially operating as the Gwinnett Braves at the newly constructed Coolray Field in unincorporated Gwinnett County. For nearly a decade, the team used Atlanta Braves-inspired branding, creating a direct visual connection to the major league parent club. However, in 2018, the organization undertook a comprehensive rebrand to establish a unique identity.
The name “Stripers” was selected through a fan vote process, with other finalists including “Big Cats,” “Buttons,” “Gobblers,” and “Hush Puppies.” The striped bass theme resonated because it connected to the region’s outdoor recreation culture while allowing creative freedom in logo design. The rebrand coincided with Minor League Baseball’s broader movement toward independent, place-based identities rather than simply mirroring major league affiliates.
The Stripers compete in the International League (Triple-A East from 2021-2022 before reverting to the IL name) and regularly draw strong attendance figures, making Coolray Field one of the most successful minor league venues. The team serves as the final development stop for Braves prospects before reaching the majors.
Typography and Design
The Stripers wordmark employs bold, athletic lettering with dynamic angles that suggest movement and speed. The letterforms feature custom details including striped patterns integrated into the “S” and other characters, reinforcing the fish theme. The typography balances playfulness with professionalism, appropriate for a family-friendly minor league environment that still maintains competitive credibility.
The primary logo features a stylized striped bass rendered in the team’s color palette, often shown leaping or in motion. The design system includes alternate marks, including a “G” monogram and script treatments, providing flexibility for different applications from caps to promotional materials. The green serves as the dominant accent color, making Stripers merchandise visually distinctive on retail shelves.
Frequently Asked Questions
Who designed the Gwinnett Stripers logo? The Stripers rebrand was developed by Brandiose, a San Diego-based firm specializing in Minor League Baseball team identities, known for creating locally-inspired, fan-friendly designs.
When was the Gwinnett Stripers logo last updated? The Stripers identity launched in 2018 when the team rebranded from the Gwinnett Braves, and has remained consistent since with only minor refinements to merchandise applications.
What do the colors in the Gwinnett Stripers logo represent? Navy blue maintains connection to the Atlanta Braves organization, green represents the striped bass and local waterways, red adds energy and visual excitement, and white provides balance. Together they create a regionally meaningful identity that stands apart from typical baseball color schemes.
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