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The H. J. Heinz Company, better known as Heinz, is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania, part of the Kraft Heinz Company. The company was founded by Henry John Heinz in 1869. Heinz manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
Since 1896, the company has used its “57 Varieties” slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products at the time. In February 2013, Heinz agreed to be purchased by Berkshire Hathaway and the Brazilian 3G Capital for $23 billion. On March 25, 2015, Kraft announced its merger with Heinz, arranged by Berkshire Hathaway and 3G Capital. The resulting Kraft Heinz Company is the fifth largest food company in the world. Berkshire Hathaway became a majority owner of Heinz on June 18, 2015. After exercising a warrant to acquire 46 million shares of common stock for a total price of over $461 million, Berkshire increased its stake to 52.5%. The companies completed the merger on July 2, 2015.
Heinz, formerly in full H.J. Heinz Company, division and brand of the Kraft Heinz Company, a major manufacturer of processed foods and beverages that was formed by the 2015 merger of H.J. Heinz Holding Corporation and Kraft Foods Group. Heinz is known for its “57 Varieties” slogan, which was devised in 1896, though it marketed more than 5,700 products in the early 21st century. Heinz’s headquarters are in Pittsburgh.
The Heinz Company was founded in Sharpsburg, Pennsylvania, in 1869 by Henry John Heinz (1844–1919), who was later to become nationally known as the “Pickle King.” Heinz had become interested in selling food when he was a child; by age 16 he had several employees working to cultivate the hotbeds and gardens he had built and to deliver his produce to Pittsburgh grocers. His first company, a partnership with two other men, was formed to prepare and market horseradish. Although the company did not survive the business panic in 1875, Heinz reorganized it in 1876 and built it into a major national company by the end of the century. By 1905 it had become the H.J. Heinz Company, the largest producer of pickles, vinegar, and ketchup (catsup) in the United States. By 1919 the company had more than 6,000 employees and 25 factories. Heinz was an astute marketer of his products as well, and he set up a massive electric sign in New York City (1900) to advertise his firm’s relishes, condiments, and pickles (see advertising). Heinz was a progressive employer for his time and was one of the few food processors to support a federal Pure Food Act. The corporation was headed by members of the Heinz family until 1969.
In 1978 the Heinz Company acquired Weight Watchers International, Inc., a producer of low-calorie meals whose weight-loss program eventually became the largest of its kind in the United States. Soon afterward the company began a period of global expansion that continued through the early 21st century. Heinz acquired food-processing companies and established subsidiaries in China, Africa, central and eastern Europe, and the Pacific Rim. In 1999 Heinz sold Weight Watchers (later called WW), though it continued to market the brand. In 2002 the company sold several underperforming North American food and pet-food businesses, including StarKist seafood, to the Del Monte Food Company. Heinz completed a takeover of the Australian food and drink maker Golden Circle in 2008.
The "Heinz" appears in: Food
Logos related to Heinz from the Food Industry
Frequently Asked Questions (FAQ) about the Heinz Logo
The Heinz logo is an example of the food industry logo from United States. According to our data, the Heinz logotype was designed for the food industry. You can learn more about the Heinz brand on the heinz.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Heinz logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
You can download the Heinz logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Heinz logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Heinz directly. You can find contact information on the website heinz.com.
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The color red is a warm, vibrant color that is often associated with strong emotions such as passion, love, and anger. It is also often associated with power, strength, and determination. In design, red can be used to create a bold, attention-grabbing visual impact. It is also often used to represent danger or warning, as it is the color of stop signs and warning lights. In fashion, red is often used to add a pop of color to an outfit and can be used to make a statement or stand out in a crowd. The color red is also associated with love and romance, and is often used in Valentine's Day and Christmas decorations.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.