Explore the iconic HP logo – its design, history, and visual identity.
Browse more logos with blue color.
Key information about HP: origin, designer, industry, and logo introduction year.
| Website | hp.com |
| Country | United States |
| Industry | Electronics |
Explore the HP brand, discover HP colors, and download the HP vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The HP logo features lowercase letters in a circular design that has represented innovation, engineering excellence, and Silicon Valley heritage since the company emerged from a Palo Alto garage to become one of the world’s leading technology companies.
HP Inc. is an American multinational information technology company headquartered in Palo Alto, California. Founded in 1939 by Bill Hewlett and Dave Packard in a Palo Alto garage, Hewlett-Packard became Silicon Valley’s founding company, pioneering electronic test equipment before expanding into computers, printers, and business technology. The garage where HP started is designated California Historical Landmark No. 976 and recognized as the birthplace of Silicon Valley. In 2015, the company split into HP Inc. (personal computers and printers) and Hewlett Packard Enterprise (enterprise servers, storage, and services). HP Inc. remains a dominant force in PC and printer markets with products spanning consumer laptops, business desktops, LaserJet and InkJet printers, and 3D printing solutions. With annual revenue exceeding $60 billion, HP continues the legacy of innovation established over eight decades.
The HP logo’s circular design creates a contained, unified mark that balances technical precision with approachable accessibility. The lowercase letters feel modern and friendly compared to corporate all-capitals treatments, positioning HP as innovative yet human-centric. The bright blue color conveys trust, reliability, and technological sophistication appropriate for a company whose products serve consumers and businesses globally. The circle suggests completeness and the holistic approach to technology that characterized HP’s philosophy of solving problems through engineering excellence. The design’s simplicity ensures clarity at any scale from tiny printer displays to massive convention booth graphics.
Bill Hewlett and Dave Packard founded their company in 1939, famously determining the name order with a coin flip. Their first product, the HP Model 200A audio oscillator, used an innovative design that dramatically undercut competitors’ pricing while maintaining superior performance. This engineering-focused, customer-value approach became HP’s defining characteristic. Walt Disney Studios purchased eight Model 200Bs for use in producing Fantasia, establishing HP’s reputation for quality and innovation.
The HP logo evolved as the company grew from test equipment manufacturer to computing giant. The circular design with lowercase letters emerged as HP established its identity beyond oscilloscopes and voltmeters. The friendly, modern treatment suggested that HP technology was accessible and human-centered rather than intimidating or exclusively for specialists. This positioning proved crucial as HP expanded into calculators, computers, and eventually printers that would become the company’s most profitable business.
The consistent circular design accumulated brand equity through decades of innovation. The logo appeared on groundbreaking products including the HP-35 scientific calculator (1972), which rendered slide rules obsolete; the HP LaserJet printer (1984), which revolutionized office printing; and countless computers that established HP as a PC market leader. Each success reinforced the logo’s association with quality engineering and customer value.
The 2015 corporate split into HP Inc. and Hewlett Packard Enterprise maintained the iconic logo for both companies, demonstrating its enduring value and recognition. HP Inc. retained the design for consumer and business PC and printer markets, where the logo’s friendly accessibility and engineering credibility continued supporting premium positioning against Asian competitors emphasizing lower prices.
The HP letters use a distinctive rounded sans-serif typeface with consistent stroke weights and friendly, approachable character. The lowercase treatment creates modernity and accessibility while the geometric construction maintains the technical precision expected from an engineering company. The letters fit elegantly within the circular container, creating a balanced, unified mark that functions effectively as both full logo and simplified icon.
Q: What does HP stand for? A: HP stands for Hewlett-Packard, named after founders Bill Hewlett and Dave Packard. The pair determined the name order with a coin flip, with Packard winning the right to decide, and he chose to put Hewlett’s name first.
Q: Why is HP’s garage considered important to Silicon Valley? A: The Palo Alto garage where Hewlett and Packard founded HP in 1939 is designated California Historical Landmark No. 976 and recognized as the birthplace of Silicon Valley, representing the region’s transformation into the world’s technology center.
Q: What happened to HP in 2015? A: The company split into two separate entities: HP Inc. (personal computers and printers) and Hewlett Packard Enterprise (enterprise servers, storage, networking, and services). Both companies retained the iconic HP logo, demonstrating its enduring brand value.
The HP logo represents a electronics brand from United States. Learn more on the official HP website.
