Explore the iconic HPE logo – its design, history, and visual identity.
Key information about HPE: origin, designer, industry, and logo introduction year.
| Website | hpe.com |
| Agency | Siegel + Gale |
| Country | United States |
| Industry | Manufacturing |
| Logo Introduced | 2014 |
Explore the HPE brand, discover HPE colors, and download the HPE vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The HPE logo features a distinctive teal green geometric mark paired with gray typography, representing Hewlett Packard Enterprise’s focus on next-generation infrastructure and hybrid cloud solutions.
When Hewlett-Packard announced its 2014 split into two Fortune 100 companies, the enterprise division needed a brand identity that honored HP’s legacy while signaling a new chapter. Siegel + Gale created the HPE mark using a vibrant teal color (hex #00b188) that distinguishes the enterprise-focused company from HP Inc.’s consumer products. The geometric symbol suggests connectivity, data flow, and the distributed computing architectures that define modern enterprise IT.
The logo’s angular construction creates visual momentum, implying forward progress and technological advancement. Unlike traditional enterprise tech logos that rely heavily on blue, HPE’s teal occupies unique visual territory, memorable in presentations, data center signage, and technology conferences. The dark gray typography grounds the energetic symbol, projecting stability alongside innovation.
In October 2014, Hewlett-Packard Company announced the largest corporate demerger in history, splitting into HP Inc. (personal computers and printers) and Hewlett Packard Enterprise (servers, storage, networking, and services). This strategic separation allowed each company to focus on distinct market segments with different business models, customer bases, and competitive dynamics. The split officially completed on November 2, 2015, when HPE rang the opening bell at the New York Stock Exchange.
Siegel + Gale worked rapidly to develop HPE’s brand identity, creating a visual system that acknowledged HP’s 76-year heritage while establishing a distinct enterprise-focused personality. The teal color provided critical differentiation from HP Inc., which retained the traditional HP blue. The geometric symbol evolved from HP’s legacy mark but introduced angular, network-inspired forms appropriate for a company focused on infrastructure, cloud services, and edge computing.
HPE’s brand launch coincided with significant industry shifts. As enterprises migrated workloads to public clouds (AWS, Azure, Google Cloud), HPE positioned itself as the hybrid cloud partner, helping organizations balance on-premises infrastructure with cloud services. The forward-leaning angles in the logo visually represent this bridging role, connecting traditional data centers to modern cloud architectures. Since the split, HPE has streamlined its portfolio, acquiring companies like Nimble Storage and SimpliVity while spinning off services divisions.
The HPE wordmark uses a clean, geometric sans-serif that complements the angular symbol. The letterforms feature consistent stroke weights and precise spacing that project technical competence and reliability. The slightly condensed proportions create an efficient lockup suitable for rack-mounted hardware labels, conference presentations, and digital platforms. This typographic restraint ensures the teal symbol remains the primary visual identifier.
Q: Why did Hewlett-Packard split into two companies? A: The 2015 split allowed each business to pursue focused strategies. HP Inc. targets consumers and small businesses with PCs and printers, while HPE serves enterprise customers with servers, storage, networking, and hybrid cloud infrastructure.
Q: How does HPE differ from HP Inc.? A: HPE provides enterprise IT infrastructure including servers, storage systems, networking equipment, and hybrid cloud services. HP Inc. manufactures personal computers, printers, and related consumer products.
Q: What does the HPE geometric symbol represent? A: The angular forms suggest network connections, data pathways, and distributed computing architectures. The forward-leaning design conveys HPE’s role helping enterprises bridge traditional infrastructure and modern cloud environments.
The Hewlett Packard Enterprise logo represents a manufacturing brand from United States, designed in 2014 at Siegel + Gale. Learn more on the official HPE website.
