Hewlett Packard Enterprise Logo
View and download HPE vector logo in SVG file format.
HP Inc. logos
HP Inc. (also known as HP and stylized as hp) is an American multinational information technology company headquartered in Palo Alto, California, United States. It develops personal computers (PCs), printers and related supplies, as well as 3D printing solutions.
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders—with HP, Inc. focused on personal systems and printing, and Hewlett Packard Enterprise (HPE) focused on enterprise IT.
With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution. HPE team quickly got to work on brand separation strategy, brand positioning and identity, working rapidly to support a complicated separation.
One year later, Hewlett Packard Enterprise unveiled its new identity to the world, ringing the opening bell at the New York Stock Exchange on November 2, 2015. Now, with a new brand projecting across the globe, HPE is poised to lead a new chapter in the Hewlett Packard story.