This is a color scheme of Hsbc Bank. You can copy each of the HSBC Bank logo colors by clicking on a button with the color HEX code above.
About HSBC Bank
The HSBC brand is recognised worldwide. Hsbc Bank latest advertising illustrates Hsbc Bank role in helping people, businesses and communities to thrive.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 66 countries and territories. Hsbc Bank aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
HSBC operates under a single brand name and logo all over the world. Since the bank was founded in 1865, Hsbc Bank have experienced many highs and lows, from rapid expansion to revolutions, economic crises and new technologies. But throughout Hsbc Bank history Hsbc Bank have continued to build long-lasting relationships with Hsbc Bank customers, connecting them to opportunities and helping them to thrive.
Hsbc Bank latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC’s iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish.
The Hong Kong and Shanghai Banking Corporation, later known as HongkongBank and eventually HSBC, was established in 1865 by Thomas Sutherland to support the expanding trade between China, Europe, and the United States.
By the 1980s, HongkongBank had gained recognition as a pioneer of modern banking in various countries. However, its corporate identity did not reflect this reputation. As the bank grew, with over 1,000 branches and the acquisition of a controlling stake in New York’s Marine Midland Bank, consistency issues began to emerge, making the organization appear fragmented.
At the time, the bank’s visual identity featured a version of Scotland’s flag, honoring Sutherland’s homeland, and a heraldic crest inspired by Hong Kong’s colonial coat of arms. This crest, with its lions, unicorn, merchants, and Chinese junk, symbolized Hong Kong as a hub connecting East and West.
To unify its expanding operations, modernize its visual identity, and enhance communication with customers and investors, the bank collaborated with designer Henry Steiner. This marked the beginning of a two-year consultation period. Steiner engaged stakeholders across 52 countries to gather insights, though many responses leaned on historical imagery rather than forward-looking ideas.
Despite the consultation challenges, Steiner quickly developed a new logo. Drawing on the bank’s British roots and its integration of local traditions, he designed a hexagonal logo composed of four equal triangles. These triangles formed inward- and outward-facing arrows, symbolizing interaction between East and West, while the central “X” referenced Scotland’s Saltire.
Feng shui principles also influenced the logo’s design. The arrows were presented as representing the four poles, aligning with the bank’s affinity for this philosophy. Instead of the blue from Scotland’s flag, Steiner chose vibrant red, a color significant in Chinese culture and already associated with the bank through its money boxes and passbooks.
The new hexagonal logo was highly versatile, functioning well at various sizes, from business cards to building signage. The heraldic lion was retained as an illustrative element for brochures and posters. Alongside the logo, a simplified one-word logotype, inspired by Times New Roman, was introduced for greater usability.
In 1984, the updated corporate identity was gradually implemented to manage costs and accommodate local considerations. This rollout was supported by a corporate manual and an introductory pamphlet for employees.
The logo remained in use for over 40 years until 2018 when the bank underwent another rebranding effort. While the proportions, layout, and color of Steiner’s design were altered, and Times New Roman was replaced with Univers, Steiner criticized the update as “wasteful and confusing.”
Psychology of colors in the Hsbc Bank logo: understanding the power of color in branding.
Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.
Black provides power and elegance to the brand identity. It represents sophistication and authority, creating a strong visual presence. This timeless color choice helps brands communicate premium quality and exclusivity.
Frequently Asked Questions (FAQ) about the Hsbc Bank Logo
The Hsbc Bank logo is an example of the Banking and Finance industry logo from United Kingdom. According to our data, the HSBC Bank
logotype was designed in 2019 for the Banking and Finance
industry. You can learn more about the Hsbc Bank brand on the hsbc.com website.
SVG (Scalable Vector Graphics) is a modern vector-based file format that allows graphics to remain sharp and clear at any resolution. Unlike pixel-based formats like PNG and JPEG, SVG uses mathematical equations to define shapes, which ensures that the image does not lose quality no matter how much it is resized.
In addition to scalability, SVG offers other benefits, such as support for animations and interactive elements. It can be styled with CSS and manipulated with JavaScript, making it a powerful choice for web design. Many brands prefer SVG for their logos because it ensures a consistent, high-quality appearance across different screen sizes and devices.
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To open and edit an SVG logo file, there are several tools available, each catering to different needs. If you're looking for professional design software, Adobe Illustrator, CorelDRAW, and Affinity Designer provide advanced vector editing capabilities. These programs allow precise adjustments to logo shapes, colors, and effects.
For those who prefer working online, platforms like Figma and Vectr enable you to edit SVG files without the need for software installation. These online tools are particularly useful for quick modifications and collaborative design work.
Developers and coders can also modify SVG files using text editors such as Visual Studio Code, Sublime Text, or Notepad++. Since SVG files are XML-based, they can be edited directly in code format to adjust properties like colors, gradients, and animations.
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A logo, also known as a logotype, is a visual representation of a brand, company, or organization. It is one of the most essential components of brand identity, helping to establish recognition and credibility in the market.
Logos can be categorized into different styles. Some brands use wordmarks, which feature only the brand name in a unique font, such as Google or Coca-Cola. Others opt for lettermarks, which are abbreviated initials, like IBM or NASA. Iconic logos use symbols or graphics to represent the brand, as seen in the Apple logo or Nike’s swoosh. Combination marks blend text and symbols, such as the Adidas or Burger King logos.
The goal of a logo is to create a memorable and easily recognizable symbol that conveys the values and personality of a brand. A well-designed logo should be simple, scalable, and effective across various mediums.
Colors play a crucial role in how a brand is perceived by consumers. Different colors evoke different emotions and associations. For example, blue is often linked to trust and professionalism, making it a popular choice for financial and tech companies. Red is associated with excitement and urgency, commonly used in food and retail brands. Green is linked to nature, health, and sustainability, making it ideal for eco-friendly businesses.
When designing a logo, selecting the right colors can help reinforce a brand’s message and attract the target audience. A well-chosen color scheme enhances brand recognition and differentiation in the market.
To create a timeless logo, designers should focus on simplicity, versatility, and brand relevance. A simple logo is more memorable and recognizable, ensuring it remains effective across different platforms and media. Avoiding overly trendy elements helps prevent the design from becoming outdated too quickly.
Versatility is also key—logos should look great in both color and black-and-white formats, and they should be scalable without losing quality. Lastly, ensuring that the logo reflects the brand’s core values and identity makes it more enduring in the market.
