I Love New York
I Love New York logo preview
Learn more about I Love New York, find out the I Love New York brand colors, and download I Love New York vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG I Love New York logo on a transparent background as well.
Brand information
Website | I Love New York |
Designer | Milton Glaser |
Country | United States |
Industry | Urban |
Year | 1977 |
Rating | 93/100 (42 votes) |
Updated | Jun 5, 2023 |
The I Love New York logo features red black colors
This is a color scheme of I Love New York. You can copy each of the logo colors by clicking on a button with the color HEX code above.
History of the I LOVE NY logo
One of the most widely distributed and imitated images in the world, the “I Love New York Logo”—consisting of an upper-case “I,” followed by a red heart symbol, and then the upper-case letters “N” and “Y,” set in the rounded slab serif typeface American Typewriter—was created by graphic designer Milton Glaser and first used in 1977 to promote the city and state. Let’s dive into the history behind the creation of this iconic logo.
New York was going through hard times in the 1970s. Crime was at an all-time high, and tourism was at an all-time low; in 1975, President Ford denied federal assistance to save New York City from bankruptcy, and 1977 saw a widespread blackout that led to extensive looting and 4,500 arrests. Tourists stayed away from New York as a result of the negative publicity that followed. The New York State Department for Economic Development tapped Madison Avenue advertising firm Wells Rich Greene to create a tourist-friendly campaign to encourage visitors to The Big Apple.
The agency soon established several central components of the campaign. They had a slogan (“I Love New York”), a jingle, and a television commercial highlighting Broadway theater. Still, they lacked a logo. Enter Milton Glaser, whose portfolio up to that point included a portrait of Bob Dylan enclosed in the singer’s greatest hits album, the design of New York magazine which he founded in 1968, and the visual identity of the restaurant in the World Trade Center. Glaser was recruited by the Department for Economic Development to meet with Wells Rich Greene about logo options for the New York City campaign.
During the meeting, Glaser pulled a crumpled piece of paper out of his pocket with a doodle he’d done during a recent cab ride. On the back of an envelope, he had scribbled the logo that I Love New York know today, and after the concept hit a nerve for Wells Rich Greene, he proceeded to develop it further, stacking the characters and determining the typeface. Glaser did the work entirely pro bono, in the name of helping the city rise again. “That’s what it should be,” he told graphic designer Chip Kidd in an interview in The Believer. “You want to do things like that, where you feel you can actually change things.”
Today, the New York State Empire State Development (ESD), New York’s chief economic development agency, holds the trademark to the “I Love New York” logo, and licenses its use. According to a 2011 British Telegraph newspaper article, official merchandise, such as t-shirts and mugs emblazoned with Glaser’s design, generates more than $30 million a year, and the ESD receives a significant portion of the profits.
Logos related to I Love New York from the Urban Industry
Frequently Asked Questions (FAQ) about the I Love New York Logo
The I Love New York logo is an example of the urban industry logo from United States. According to our data, the I Love New York logotype was designed in 1977 by Milton Glaser for the urban industry. You can learn more about the I Love New York brand on the iloveny.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the I Love New York logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the I Love New York presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the I Love New York logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the I Love New York logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact I Love New York directly. You can find contact information on the website iloveny.com.
We strive to find official logotypes and brand colors, including the I Love New York logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the I Love New York logo on this web page is accurate, official or up-to-date. To get the official I Love New York logo, please get in touch with I Love New York directly or go to iloveny.com.
By downloading the I Love New York logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the I Love New York logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any I Love New York trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official I Love New York logo" Thank you.
The color red is a warm, vibrant color that is often associated with strong emotions such as passion, love, and anger. It is also often associated with power, strength, and determination. In design, red can be used to create a bold, attention-grabbing visual impact. It is also often used to represent danger or warning, as it is the color of stop signs and warning lights. In fashion, red is often used to add a pop of color to an outfit and can be used to make a statement or stand out in a crowd. The color red is also associated with love and romance, and is often used in Valentine's Day and Christmas decorations. The color black is a neutral color that is often associated with sophistication, elegance, and power. It is a strong, bold color that is often used to create a dramatic visual impact. In design, black is often used to create a sleek, modern look, and it is also often used to represent sophistication and luxury. In fashion, black is often used to create a sleek, classic look, and it is also often associated with formality and evening wear. The color black is also often associated with mystery, darkness, and the unknown.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.