Explore the iconic InfoSpace logo – its design, history, and visual identity.
Key information about InfoSpace: origin, designer, industry, and logo introduction year.
| Website | infospace.com |
| Country | United States |
| Industry | Internet |
Explore the InfoSpace brand, discover InfoSpace colors, and download the InfoSpace vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
InfoSpace’s logo featured clean, modern typography reflecting its role as a behind-the-scenes search engine and metadata provider powering consumer brands like Dogpile and WebCrawler. The understated design communicated B2B technology services rather than direct consumer appeal.
InfoSpace was founded in 1996 during the dot-com boom as an online directory and search technology provider. The company positioned itself as the infrastructure powering consumer-facing search brands rather than competing directly with Google, Yahoo, or Microsoft. InfoSpace’s business model involved licensing its metasearch technology to websites that wanted to offer search functionality without building their own search infrastructure.
The company’s flagship consumer brands included Dogpile, a metasearch engine that aggregated results from multiple search engines, and WebCrawler and MetaCrawler, which offered similar functionality. These brands maintained separate identities while running on InfoSpace’s backend technology. During the dot-com era, InfoSpace’s stock soared as investors valued internet infrastructure companies, with the company achieving a market capitalization exceeding $30 billion at its peak in 2000.
The dot-com crash severely impacted InfoSpace’s valuation, and the company faced accounting scandals and shareholder lawsuits in the early 2000s. The business survived by focusing on licensed search and directory services, advertising revenue, and metadata feeds. In 2012, InfoSpace renamed itself Blucora to reflect diversification into tax software and financial services. The InfoSpace business unit was subsequently sold to OpenMail, a data management company, ending the original search technology company’s independent operation.
InfoSpace employed straightforward sans-serif typography designed for corporate credibility rather than consumer appeal. The logo worked across business presentations, trade show materials, and licensing agreements where technical partners evaluated search infrastructure providers. The design avoided trend-chasing or personality, reflecting the company’s role as background technology. The understated approach allowed consumer-facing brands like Dogpile to maintain distinctive identities while leveraging InfoSpace’s search platform.
Who designed the InfoSpace logo? The InfoSpace logo was developed as the company established its corporate identity during the dot-com boom, focusing on B2B technology services rather than consumer brand building.
When was the InfoSpace logo last updated? The InfoSpace brand was retired in 2012 when the company renamed itself Blucora and later sold the search business unit to OpenMail, ending InfoSpace’s existence as an independent search technology provider.
What do the colors in the InfoSpace logo represent? The gray and muted red communicated technological sophistication and enterprise services, appropriate for a white-label infrastructure provider powering consumer search brands.
The InfoSpace logo represents a internet brand from United States. Learn more on the official InfoSpace website.
