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Instacart, headquartered in San Francisco, operates a grocery delivery and pick-up service in the United States and Canada. The company offers service via a website and mobile app in 5,500 cities in all 50 U.S. states and Canadian provinces in partnership with over 350 retailers that have more than 25,000 grocery stores including Albertsons, Aldi, Costco, CVS Health, Eataly, H-E-B, Kroger, Loblaw Companies, Petco, Publix, Safeway Inc., Sam’s Club, Sprouts Farmers Market, Target Corporation, Total Wine & More, and Wegmans.
Orders are fulfilled and delivered by an Instacart personal shopper, who picks, packs, and delivers the order within the customer’s designated time frame—within one hour or up to five days in advance. Customers pay with personal debit or credit cards, Google Pay and Apple Pay. For orders of $35 or more, the delivery fee is $3.99, plus a 5% service fee. With an Instacart Express membership for $9.99/month or an annual fee of $99, customers get waived delivery fees on orders over $35, but still must pay the service fee. Customers are also requested to leave a gratuity. Retailers set the price of individual items on the Instacart marketplace, which are mostly the same prices as in-store. Instead of delivery, using the Instacart Pickup option, customers can pickup their packaged orders from the store.
A 2019 study done by NERA Economic Consulting determined that Instacart was responsible for more than 23,000 jobs across the 4 states of California, Illinois, Washington, and New York. This increase was referred to as the “Instacart Effect”.
As of its most recent funding round, in November 2018, the company was valued at $7.87 billion.
Instacart Inc. operates as a same-day grocery delivery service company. The Company allows customers to select groceries through an online application platform from various retailers and have them delivered by personal shoppers. Instacart serves customers in the United States.