Instacart
Instacart logo preview
Learn more about Instacart, find out the Instacart brand colors, and download Instacart vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Instacart logo on a transparent background as well.
Instacart, headquartered in San Francisco, operates a grocery delivery and pick-up service in the United States and Canada. The company offers service via a website and mobile app in 5,500 cities in all 50 U.S. states and Canadian provinces in partnership with over 350 retailers that have more than 25,000 grocery stores including Albertsons, Aldi, Costco, CVS Health, Eataly, H-E-B, Kroger, Loblaw Companies, Petco, Publix, Safeway Inc., Sam’s Club, Sprouts Farmers Market, Target Corporation, Total Wine & More, and Wegmans.
Orders are fulfilled and delivered by an Instacart personal shopper, who picks, packs, and delivers the order within the customer’s designated time frame—within one hour or up to five days in advance. Customers pay with personal debit or credit cards, Google Pay and Apple Pay. For orders of $35 or more, the delivery fee is $3.99, plus a 5% service fee. With an Instacart Express membership for $9.99/month or an annual fee of $99, customers get waived delivery fees on orders over $35, but still must pay the service fee. Customers are also requested to leave a gratuity. Retailers set the price of individual items on the Instacart marketplace, which are mostly the same prices as in-store. Instead of delivery, using the Instacart Pickup option, customers can pickup their packaged orders from the store.
A 2019 study done by NERA Economic Consulting determined that Instacart was responsible for more than 23,000 jobs across the 4 states of California, Illinois, Washington, and New York. This increase was referred to as the “Instacart Effect”.
As of its most recent funding round, in November 2018, the company was valued at $7.87 billion.
About Instacart
Instacart Inc. operates as a same-day grocery delivery service company. The Company allows customers to select groceries through an online application platform from various retailers and have them delivered by personal shoppers. Instacart serves customers in the United States.
The "Instacart" appears in: Retailer
Logos related to Instacart from the Retail Industry
Frequently Asked Questions (FAQ) about the Instacart Logo
The Instacart logo is an example of the retail industry logo from United States. According to our data, the Instacart logotype was designed for the retail industry. You can learn more about the Instacart brand on the instacart.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Instacart logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Instacart presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Instacart logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Instacart logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Instacart directly. You can find contact information on the website instacart.com.
We strive to find official logotypes and brand colors, including the Instacart logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Instacart logo on this web page is accurate, official or up-to-date. To get the official Instacart logo, please get in touch with Instacart directly or go to instacart.com.
By downloading the Instacart logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Instacart logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Instacart trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Instacart logo" Thank you.
The color orange is a warm, vibrant color that is often associated with energy, cheerfulness, and happiness. It is a combination of red and yellow, and is often seen as a cheerful, energetic color. In design, orange is often used to add a pop of color to a space and can be used to create a warm, welcoming atmosphere. In fashion, orange is often used to add a touch of fun and playfulness to an outfit. The color orange is also often associated with autumn, as it is often seen in the leaves of deciduous trees during the fall season. Green is a color that is often associated with the natural world. It is a cool, refreshing color that is often described as being calming, soothing, and revitalizing. Green is the color of grass and trees, and is often associated with growth, renewal, and nature. It is also often associated with health and wellness. In terms of its psychological effects, green is often seen as a balancing color that can help to create a sense of calm and harmony. It is often used in design to create a sense of tranquility and relaxation. There are many different shades of green, ranging from a pale, almost minty green to a deep, rich forest green. Different shades of green can have slightly different associations and psychological effects, with lighter shades often being seen as fresher and more energetic, while darker shades are often seen as more rich and luxurious.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.