Explore the iconic Intel logo – its design, history, and visual identity.
Browse more logos with blue color.
Key information about Intel: origin, designer, industry, and logo introduction year.
| Website | intel.com |
| Country | United States |
| Industry | Technology |
| Logo Introduced | 2020 |
Explore the Intel brand, discover Intel colors, and download the Intel vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Intel Corporation is an American semiconductor company founded on July 18, 1968, by Robert Noyce and Gordon Moore in Santa Clara, California. Intel developed the x86 microprocessor architecture that powers most personal computers and was for decades the world’s largest chipmaker by revenue. The company’s “Intel Inside” campaign is one of the most successful ingredient branding programs in marketing history.
The Intel logo is a wordmark spelling “intel” in a clean, custom sans-serif typeface rendered in Intel Blue (#0068B5). The current version, introduced in 2020, drops the oval “swoosh” that had enclosed the wordmark since 2006 and returns to a simpler typographic approach. The lowercase “i” has a distinctive square dot, representing a processor die, a visual nod to what Intel actually makes. The letterforms are modern, geometric, and slightly rounded, designed to feel both technological and approachable. It is the third major logo in the company’s 50-plus year history.
1968: The original Intel logo featured “intel” with a dropped “e,” where the bottom of the “e” sat lower than the other letters. This quirk, designed by Robert Noyce and Gordon Moore themselves, gave the wordmark a memorable visual hook. It remained in use for nearly four decades.
2006: Intel introduced a complete redesign featuring the wordmark inside an oval swoosh with the tagline “Leap ahead.” The “Intel Inside” program’s success had made the brand famous, and the new logo aimed to reflect Intel’s expansion beyond processors into platforms and wireless technology.
2020: The current logo returned to a standalone wordmark without the oval. The typeface was completely redrawn with clean, geometric forms. The square dot on the “i” was introduced, and the color shifted to a brighter blue. Intel described the rebrand as honoring Robert Noyce’s philosophy: “Don’t be encumbered by history. Go off and do something wonderful.”
2020: The current logo returned to a standalone wordmark without the oval. The typeface was completely redrawn with clean, geometric forms. The square dot on the “i” was introduced, and the color shifted to a brighter blue. Intel described the rebrand as honoring Robert Noyce’s philosophy: “Don’t be encumbered by history. Go off and do something wonderful.”
Intel’s name combines “integrated” and “electronics,” coined by founders Robert Noyce and Gordon Moore in 1968. The original logo they designed was deceptively simple: the word “intel” in lowercase with the “e” sitting slightly lower than the baseline. That dropped “e” gave the mark a visual signature that set it apart from the clean, uniform typography of the era. It wasn’t accidental. Noyce and Moore were engineers, and the deliberate disruption of the baseline felt like a statement about breaking convention.
For 38 years, that original logotype served Intel as the company grew from a memory chip startup into the dominant force in personal computing. The “Intel Inside” program, launched in 1991, turned the logo into one of the most displayed brand marks in the world. Stickers on laptops, badges on desktops, and the five-note sonic logo (the “bong” sound) made Intel recognizable to consumers who had never thought about what was inside their computer.
The 2006 redesign was Intel’s first major logo change. The oval swoosh was meant to communicate energy and forward motion, aligning with Intel’s push into mobile computing, wireless technology, and platform solutions. The “Leap ahead” tagline accompanied the launch. The redesign was competent but lacked the idiosyncrasy of the original dropped “e.” It looked like a technology logo. It no longer looked uniquely like Intel.
The 2020 rebrand corrected this by stripping away the oval and returning to the power of typography alone. The new wordmark isn’t a revival of the 1968 original, but it shares the same philosophy: let the letters do the work. The square dot on the “i” adds a modern signature element, replacing the dropped “e” as the mark’s visual hook. The brighter blue palette arrived alongside the launch of Intel’s 11th-generation Core processors and the Evo platform brand, signaling that the company was entering a new competitive era.
The 2020 Intel wordmark uses a custom typeface called Intel One, designed for the rebrand. The letterforms are geometric sans-serif with slightly rounded terminals that soften the overall impression. Intel One extends beyond the logo into a full typeface family used across Intel’s marketing, product documentation, and digital properties. The font replaced Neo Sans Intel, the modified version of Neo Sans that had served as Intel’s corporate typeface since the 2006 redesign. Intel One is not publicly available and is used exclusively by Intel.
Q: Why does the Intel logo have a square dot on the “i”? A: The square dot represents a semiconductor processor die, connecting the typography to Intel’s core business of chip manufacturing.
Q: What happened to the Intel swoosh? A: The oval swoosh was used from 2006 to 2020. The 2020 rebrand removed it, returning to a standalone wordmark that gives the letters more room and flexibility.
Q: Who designed the original Intel logo? A: Co-founders Robert Noyce and Gordon Moore created the original 1968 logo with its distinctive dropped “e.”
The Intel logo represents a technology brand from United States, designed in 2020. Learn more on the official Intel website.
