ITV plc

Psychology of colors in the ITV logo: understanding the power of color in branding.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.

Black provides power and elegance to the brand identity. It represents sophistication and authority, creating a strong visual presence. This timeless color choice helps brands communicate premium quality and exclusivity.

Brown adds warmth and reliability to the brand identity. It represents stability and earthiness, bringing a sense of tradition and comfort. This grounding color helps brands connect with authenticity and natural quality.

Yellow radiates optimism and energy in the brand design. It brings warmth and positivity, creating an inviting and cheerful presence. This vibrant color helps brands communicate creativity and confidence.

Pink brings warmth and approachability to the brand. It represents care and compassion, while adding a touch of energy and creativity. This color helps brands communicate friendliness and emotional connection.