Japan Airlines

Japan Airlines logo preview:

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Brand information:

Website	Japan Airlines
Country	Japan
Industry	Airlines
Year	2011

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The Japan Airlines logo features red color:

This is a color scheme of Japan Airlines. You can copy each of the NO SUBTITLE logo colors by clicking on a button with the color HEX code above.

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Japan Airlines is an international airline, headquartered in Shinagawa Tokyo, Japan. Its main hubs are Tokyo’s Narita International Airport and Tokyo International Airport (Haneda Airport), as well as Osaka’s Kansai International Airport and Osaka International Airport. JAL group companies include Japan Airlines, J-Air, JAL Express, Japan Air Commuter, Japan Transocean Air, ZIPAIR Tokyo and Ryukyu Air Commuter for domestic feeder services, and JAL Cargo for cargo and mail services.
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History of the Japan Airlines Logo

After Japan Airlines (JAL) was privatized, it entered the 1990s with a strategy focused on modernization and growth. This plan aimed to drive the airline’s future success through new initiatives, services, and features. One of the key additions was the introduction of ‘Executive Class,’ designed for business travelers, featuring a spacious cabin, improved seating, upgraded meal services, and state-of-the-art video entertainment. For economy passengers, JAL revamped its ticket offices and made enhancements across its fleet.

These broad changes marked a bold shift for JAL, and it was important that the airline communicated this transformation with a strong and cohesive corporate image. To achieve this, JAL enlisted American design firm Landor Associates in 1989 to create a new visual identity. This included a new logo, color scheme, typeface, and uniforms, while maintaining the iconic crane symbol that had been a part of the airline’s branding since 1958.