American Jewish Joint Distribution Committee

Psychology of colors in the JDC logo: understanding the power of color in branding.

Green brings nature's balance and growth to the brand identity. It represents renewal and harmony, while conveying sustainability and progress. This color choice helps brands connect with environmental consciousness and natural wellbeing.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.

Red adds passion and energy to the brand. It creates an immediate impact, drawing attention and stimulating emotion. This powerful color choice helps brands stand out and create memorable impressions.

Purple adds a touch of royalty and creativity to the brand. It represents luxury and imagination, bringing both sophistication and innovation. This distinctive color helps brands stand out while maintaining elegance.

Orange combines energy and warmth in the brand identity. It represents enthusiasm and adventure, creating an exciting and friendly atmosphere. This dynamic color helps brands express creativity and accessibility.

White brings clarity and simplicity to the brand design. It represents purity and minimalism, creating a clean and modern aesthetic. This fundamental color helps brands communicate transparency and professionalism.