Explore the iconic Kaspersky logo – its design, history, and visual identity.
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Key information about Kaspersky: origin, designer, industry, and logo introduction year.
| Website | kaspersky.com |
| Country | Russia |
| Industry | Software |
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The Kaspersky logo is a geometric teal (#009982) wordmark built from mathematically precise letterforms, designed by Moving Brands to express the engineering exactitude at the heart of the cybersecurity company.
The Kaspersky identity, unveiled in 2019 as part of a comprehensive rebrand, centers on a wordmark constructed from geometric, mathematically exact letter shapes. Each character is built on a precise grid, with the letters “a,” “p,” and “e” featuring distinctive angular cuts that reference engineering precision and algorithmic logic. The teal green (#009982) was chosen deliberately: Moving Brands selected the color for its associations with calmness, strength, and sophistication, qualities essential for a cybersecurity brand that must project both authority and approachability. The rebrand also dropped “Lab” from the company name, streamlining “Kaspersky Lab” to simply “Kaspersky.”
The wordmark functions as the primary visual identifier across all brand touchpoints. For compact applications such as mobile app icons and browser favicons, the letter “K” is extracted and rendered in a thicker weight to maintain visibility at small sizes. This modular approach ensures the brand works across the full range of contexts, from enterprise security dashboards to consumer antivirus software packaging. The teal color stands apart from the reds, blues, and oranges typical of cybersecurity competitors, giving Kaspersky a distinctive presence in a crowded market.
Kaspersky was founded in 1997 by Eugene Kaspersky, a mathematician and computer scientist who had been developing antivirus software since the late 1980s after his computer was infected by the Cascade virus. The company was originally named “Kaspersky Lab” and grew from a small Moscow-based operation into one of the world’s leading cybersecurity firms, protecting over 400 million users and 270,000 corporate clients globally.
Early Kaspersky logos featured a shield motif in red and green, reflecting the defensive, protective nature of antivirus software. The shield conveyed security through familiar metaphor but also associated the brand with a reactive, threat-focused posture. As Kaspersky expanded beyond antivirus into endpoint protection, threat intelligence, industrial cybersecurity, and managed security services, the shield felt limiting.
The 2019 rebrand, executed with global branding agency Moving Brands, fundamentally repositioned the visual identity. The shield was replaced by the geometric wordmark, the name was simplified to “Kaspersky,” and the teal color replaced the red-green palette. The new identity emphasized engineering expertise, mathematical precision, and proactive innovation rather than defensive protection. This shift reflected the company’s broader strategic evolution from consumer antivirus vendor to enterprise cybersecurity platform.
The Kaspersky wordmark uses a custom geometric sans-serif typeface created by Moving Brands. Every letterform is constructed on a mathematical grid, with precise angles and consistent stroke widths that echo the algorithmic foundations of cybersecurity. The letters “a,” “p,” and “e” feature distinctive angular terminals that give the wordmark its unique character, distinguishing it from generic sans-serif typefaces. The overall effect is clean and modern, with enough geometric personality to be memorable without sacrificing the legibility required across enterprise software interfaces, marketing materials, and product packaging.
Q: Why did Kaspersky drop “Lab” from its name in 2019? A: The rebrand reflected the company’s evolution from a laboratory-style research operation into a comprehensive cybersecurity platform serving hundreds of millions of users. The simpler name “Kaspersky” better represented the breadth of products and services offered beyond the original antivirus laboratory context.
Q: Who designed the current Kaspersky logo? A: The 2019 identity was created by Moving Brands, a global branding agency. The geometric wordmark was built from mathematically precise letterforms to express the engineering expertise at Kaspersky’s core.
Q: Where is Kaspersky based? A: Kaspersky is headquartered in Moscow, Russia, with a holding company registered in the United Kingdom. The company operates in over 200 countries, protecting more than 400 million users and 270,000 corporate clients worldwide with cybersecurity products spanning endpoint protection, threat intelligence, and industrial security.
The Kaspersky logo represents a software brand from Russia. Learn more on the official Kaspersky website.
