The Kraken logo features an abstract symbol rendered in blue (#5741d9), establishing a memorable presence for the Iceland brand.
The Kraken mark centers on an abstract symbol in blue (#5741d9), a palette that positions the brand with clarity and purpose. The design scales cleanly from app icons to large-format signage, ensuring the brand reads consistently across every context.
Based in Iceland, Kraken leverages its visual identity to establish a distinctive and memorable visual presence across all brand touchpoints. The focused use of blue (#5741d9) produces a cohesive brand system that translates effectively across corporate materials, signage, and digital media.
Meaning and Symbolism
- Blue (#5741d9): Conveys depth and confidence
- Abstract form: Communicates modernity and forward-thinking values without literal representation
- Overall composition: Creates a balanced, professional identity suited to its sector
Design and History
Kraken’s visual identity has been shaped by the demands of its sector and the need to communicate clearly across diverse applications. The logo has evolved to balance heritage with modern design requirements.
The blue palette has been a defining element of the Kraken identity, creating strong visual continuity across years of brand development. The design maintains clarity at all scales, from business cards to building signage.
Typography
The Kraken brand name employs a clean sans-serif that balances authority with approachability. The typography supports the overall brand identity without competing with the graphic elements.
FAQ
Q: What do the colors in the Kraken logo represent?
A: The blue color represents reliability, aligning with the brand’s positioning in its sector.
Q: Why does Kraken use an abstract symbol?
A: The abstract symbol format effectively communicates the brand’s values in its sector, providing both visual distinction and practical versatility across different media and applications.
Q: Where is Kraken based?
A: Kraken is a brand based in Iceland.