Explore the iconic La Quinta logo – its design, history, and visual identity.
Key information about La Quinta: origin, designer, industry, and logo introduction year.
| Website | corporate.wyndhamhotels.com |
| Country | United States |
| Industry | Hospitality |
Explore the La Quinta brand, discover La Quinta colors, and download the La Quinta vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The La Quinta logo features a sun icon in golden yellow with teal accents, representing the mid-scale hotel brand founded in 1968 in San Antonio that now operates over 900 properties as part of Wyndham Hotels & Resorts.
La Quinta was founded in 1968 by Sam Barshop and his brother Phil in San Antonio, Texas. The name “La Quinta” translates to “the villa” or “the manor” in Spanish, reflecting the founders’ vision of providing comfortable, home-like accommodations. The first La Quinta Motor Inn opened near the San Antonio airport, pioneering the concept of affordable lodging that didn’t sacrifice quality or comfort. The brand established its identity around bright, clean rooms and complimentary breakfast before these became industry standards.
La Quinta grew throughout the 1970s and 1980s, expanding across Texas and the southwestern United States. The company went public in 1973 and eventually expanded to over 200 properties by the 1990s. La Quinta was acquired by private equity firm Blackstone Group in 2006, then taken public again in 2014. In 2018, Wyndham Worldwide acquired La Quinta for approximately $1.95 billion, integrating it into the Wyndham Hotels & Resorts portfolio. Today, La Quinta operates over 900 properties across the United States, Mexico, Canada, Colombia, and Honduras. The brand continues emphasizing the “Bright Morning Bed,” complimentary breakfast, pet-friendly policies, and loyalty program integration with Wyndham Rewards. La Quinta targets business travelers and value-conscious leisure guests seeking reliable mid-scale accommodations.
The La Quinta logo employs a friendly, rounded sans-serif typeface that conveys approachability and warmth. The wordmark typically appears in teal green or dark gray, paired with the distinctive golden sun icon. The sun uses radiating triangular rays creating a cheerful, energetic symbol that suggests morning brightness and optimistic hospitality. The color palette combines teal green (#154734), golden orange (#ED8B00), and bright yellow (#FFCE51) creating a warm, southwestern-inspired scheme. The square frame references the structured reliability guests expect from mid-scale lodging. The design system includes various lockup configurations for signage, digital applications, and property branding. La Quinta’s brand identity balances affordability with quality, using the bright sun imagery to differentiate from competitors in the crowded mid-scale hotel segment.
Who designed the La Quinta logo? The current La Quinta logo was developed during the Wyndham Hotels & Resorts acquisition period around 2018-2019, created through collaboration between Wyndham’s internal brand teams and external hospitality branding consultants, though specific designer or agency credits have not been publicly disclosed.
When was the La Quinta logo last updated? The La Quinta logo underwent its most recent significant update around 2018-2019 following the Wyndham acquisition, modernizing the sun icon and refining the color palette while maintaining the brand’s warm, approachable character and southwestern heritage.
What do the colors in the La Quinta logo represent? The golden yellow represents sunshine, warmth, and the bright morning experience central to La Quinta’s brand promise, while teal green conveys refreshment and the relaxing comfort guests find at properties. Together they create a distinctive, optimistic color scheme rooted in southwestern hospitality.
The La Quinta logo represents a hospitality brand from United States. Learn more on the official La Quinta website.
