Livestrong Foundation

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Brand information:

Website	Livestrong
Country	United States
Industry	Healthcare

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The Livestrong logo features black , orange and blue colors:

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The Livestrong Foundation is a United States nonprofit organization that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong, as the Lance Armstrong Foundation. The Livestrong brand was launched by the foundation in 2003. Armstrong resigned from the foundation in 2012 after his admission of doping, leading to the rebranding of the entire organization as Livestrong Foundation. Among its activities, the foundation lobbies governmental agencies, conducts research on cancer survivors, and funds a number of smaller non-profit organizations. The cornerstone of the foundation’s work was the providing of free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer. In this effort, the foundation aimed to make the cancer care system more patient-focused.

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