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Maserati is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the company’s headquarters are now in Modena, and its emblem is a trident. The company has been owned by FIAT Chrysler Automobiles (FCA) and FCA’s Italian predecessor FIAT S.p.A. since 1993. Maserati was initially associated with Ferrari. In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars in one month. This caused them to increase production of the Quattroporte and Ghibli models. In addition to the Ghibli and Quattroporte, Maserati offers the Maserati GranTurismo, the GranTurismo Convertible, the Maserati Levante (the first ever Maserati SUV). Maserati has placed a production output cap at 75,000 vehicles globally.
When the Maserati brothers opened in 1914 the Officine Alfieri Maserati in the heart of Bologna, Italy, they could hardly have imagined the impact they would have on the world. Alfieri, Ettore, Ernesto and Bindo: four brothers united by their unrelenting passion for cars and engines. Their vision, enthusiasm and expertise turned out to be the cornerstones of what would one day become a global brand, universally recognised as a symbol of motoring excellence.
Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
The Trident, the symbol of a myth. The badge used on all racing cars in Maserati’s history, has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars.
Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined.
Following the Quattroporte, Pininfarina designed a new coupé which will have a profound impact on the history of Maserati and the motoring world. Stunningly beautiful, the GranTurismo took the Geneva Motor Show by storm in 2007.