Mastercard
Mastercard logo preview
Learn more about Mastercard, find out the Mastercard brand colors, and download Mastercard vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Mastercard logo on a transparent background as well.
Brand information
Website | Mastercard |
Agency | Pentagram |
Country | United States |
Industry | Banking and Finance |
Year | 2016 |
Rating | 99/100 (48 votes) |
Updated | Jun 11, 2024 |
The Mastercard logo features yellow red black colors
This is a color scheme of Mastercard. You can copy each of the logo colors by clicking on a button with the color HEX code above.
Mastercard logos
History of the MasterCard logo
(from pentagram.com)
The iconic red and yellow intersecting circles of Mastercard are one of the world’s most recognized brands. Today the company launches an evolution of its brand identity featuring a new mark that highlights the connectivity and seamlessness of Mastercard and its payment systems. Designed by Pentagram, the identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts, an increasingly important part of Mastercard’s business.
The Pentagram team collaborated closely with Mastercard leadership on the project, including Raja Rajamannar, Chief Marketing and Communications Officer. The goal was to convey simplicity and modernity, while preserving the company’s heritage and enormous brand equity. Digital technology is a growing segment of Mastercard’s business, and it needed an identity that would help position the brand as a forward-thinking, people-centered technology company. The new mark is designed to work seamlessly across all digital platforms, retail channels and connected devices.
The new logo represents both Mastercard the company and the full suite of Mastercard products and services, creating a single brand system for the entire organization as well as its existing and future products. This replaces a 2006 version of the logo that was meant to distinguish Mastercard corporate from the consumer-facing image. The new brand mark will be used across every touchpoint of the Mastercard brand, from the cards carried by consumers, to signage at Mastercard headquarters, to the digital payment system on smartphones.
To create the new symbol, the designers isolated the brand’s elements to their purest form. From the very beginning, in 1968, Mastercard’s brand mark has relied on extraordinarily simple elements: two interlocking circles in red and yellow. The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, key to Mastercard’s brand message of “priceless possibilities.” The new brand mark preserves and builds on this iconic foundation, providing a crisper look that has flexible configurations more suited for digital applications.
To date, over 2.3 billion cards around the world have been issued with an existing Mastercard brand mark, and millions of merchants display the Mastercard acceptance mark. The simplicity of the new mark allows it to co-exist with these older iterations as the various brand expressions are updated and implemented, starting with Masterpass, the digital payment service, which will introduce the new identity this month. In global market research for the mark, Mastercard found that an astonishing 81 percent of consumers spontaneously recognized the new symbol without the inclusion of the Mastercard brand name.
The entire identity is built using the core elements found in the logo: geometry and color. A new set of graphic tools have been developed to help Mastercard communicate effectively and concisely in all media. The tools consist of a distinctive color palette, a new typographic system, and pure graphic shapes with parameters that enable the creation of an infinite series of varied yet connected graphic patterns. In addition, custom icon sets, illustrations and photographic styles have been established to create a consistent visual system to express a wide range of messages.
One of the subtle changes was to lowercase the “c” in the wordmark, as a visual cue to de-emphasize how the brand is no longer just a card in consumers’ wallets, and will continue to give way to other forms of payment in the digital world. The lowercase typography is in line with the simple and modern approach, and allows for a consistent treatment in names of products such as Masterpass.
The wordmark is set in the contemporary sans serif FF Mark. During its research, the team looked back to a version of the logo used in 1979, which featured typography with a circular structure. The new typography plays on the perfectly circular forms of the mark, with rounded letterforms that each contain a portion of the circle (even “m” and “t”).
Getting the three colors in the mark right was a challenge for the designers, requiring hundreds of tests to find the perfect hues that would work successfully in every conceivable context. The logo needed to work on white backgrounds, black backgrounds, and different values in between. This meant that the colors had to be carefully calibrated, so they would stand out and not disappear, and have sufficient contrast from the orange in between.
In the final mark, the color of the overlap is both lighter than the red and darker than the yellow, suggesting that the two circles are translucent, rather than solid, giving the brand a feeling of transparency. The original Mastercard logo used a subtractive color mix: when the red and yellow circles overlapped, they created a darker color. The new symbol uses an additive mix—the colors now produce a brighter orange. This projects an overall effect that is lighter and fresher, giving the symbol a subtle glow and a bolder, more optimistic feel.
In applications, the graphic elements complement the typography and are built parametically around mathematical principles found in the mark. Coupled with the power of computing, the parametric design generates infinite arrangements, each different from the next, though all part of the same visual system.
The complete color palette is built from scales surrounding the red and yellow of the logo. The use of warm greys, both dark and light, as the base for all compositions ensures neutrality. Orange is the new primary color, a perfect midpoint between red and yellow.
The "Mastercard" appears in: Credit Card
Pentagram Agency Logos:
Logos related to Mastercard from the Banking and Finance Industry
Frequently Asked Questions (FAQ) about the Mastercard Logo
The Mastercard logo is one of the Mastercard logos and is an example of the Banking and Finance industry logo from United States. According to our data, the Mastercard logotype was designed in 2016 in the Pentagram agency. You can learn more about the Mastercard brand on the www.mastercard.us/en-us.html website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Mastercard logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Mastercard presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Mastercard logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Mastercard logo without permission given by the logo and (or) trademark owner Mastercard. For any questions about the legal use of the logo, please contact the Mastercard directly. You can find contact information on the website www.mastercard.us/en-us.html.
We strive to find official logotypes and brand colors, including the Mastercard logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Mastercard logo on this web page is accurate, official or up-to-date. To get the official Mastercard logo, please get in touch with the Mastercard directly or go to www.mastercard.us/en-us.html.
By downloading the Mastercard logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Mastercard logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Mastercard trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Mastercard logo" Thank you.
The color red is a warm, vibrant color that is often associated with strong emotions such as passion, love, and anger. It is also often associated with power, strength, and determination. In design, red can be used to create a bold, attention-grabbing visual impact. It is also often used to represent danger or warning, as it is the color of stop signs and warning lights. In fashion, red is often used to add a pop of color to an outfit and can be used to make a statement or stand out in a crowd. The color red is also associated with love and romance, and is often used in Valentine's Day and Christmas decorations. The color black is a neutral color that is often associated with sophistication, elegance, and power. It is a strong, bold color that is often used to create a dramatic visual impact. In design, black is often used to create a sleek, modern look, and it is also often used to represent sophistication and luxury. In fashion, black is often used to create a sleek, classic look, and it is also often associated with formality and evening wear. The color black is also often associated with mystery, darkness, and the unknown. The color yellow is a bright, cheerful color that is often associated with happiness, optimism, and sunshine. It is a warm color that is often used to create a happy and welcoming atmosphere. In design, yellow is often used to add a touch of cheerfulness and brightness to a space. In fashion, yellow is often used to add a pop of color to an outfit and can be used to create a playful, energetic look. The color yellow is also often associated with caution and warning, as it is the color of many traffic signs and warning lights.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.