Mattel Logo Preview
Learn more about the Mattel brand, find out the Mattel colors, and download a Mattel vector logo in the SVG file format.
Mattel, Inc. (/məˈtɛl/) is an American multinational toy manufacturing and entertainment company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels, Matchbox, Masters of the Universe, American Girl, Thomas & Friends, and WWE. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world’s second largest toy maker in terms of revenue, after The Lego Group. In 2019, it ranked #575 on the Fortune 500 list. On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO. Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel.
The name Mattel is a portmanteau of Harold “Matt” Matson and Elliot Handler, two of the company’s founders.
Mattel empower the next generation to explore the wonder of childhood and reach their full potential.
Mattel know that play can inspire genuine and enduring positive change in Mattel world. That’s why everything Mattel create is thoughtfully designed for fun. Each of Mattel brands is designed to deliver an intrinsic value that inspires the next generation and supports their development. More than seven decades of this pursuit has informed a perspective that Mattel call Purposeful Play.