Mountain Equipment Co-op Logo

Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.

SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.

There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.

Having the MEC logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.

Since the MEC presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Inkscape, Affinity Designer, ADOBE Illustrator, and Sketch.

You can download the MEC logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.

According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."

Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.

A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.

As a general rule, third parties may not use the MEC logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact MEC directly. You can find contact information on the website mec.ca.

We strive to find official logotypes and brand colors, including the MEC logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the MEC logo on this web page is accurate, official or up-to-date. To get the official MEC logo, please get in touch with MEC directly or go to mec.ca.

By downloading the MEC logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.

We do not claim any rights to the MEC logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any MEC trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official MEC logo" or "official Mountain Equipment Co-op logo." Thank you.

Green is a color that is often associated with the natural world. It is a cool, refreshing color that is often described as being calming, soothing, and revitalizing. Green is the color of grass and trees, and is often associated with growth, renewal, and nature. It is also often associated with health and wellness. In terms of its psychological effects, green is often seen as a balancing color that can help to create a sense of calm and harmony. It is often used in design to create a sense of tranquility and relaxation. There are many different shades of green, ranging from a pale, almost minty green to a deep, rich forest green. Different shades of green can have slightly different associations and psychological effects, with lighter shades often being seen as fresher and more energetic, while darker shades are often seen as more rich and luxurious. White is a color that is often associated with purity, cleanliness, and innocence. It is the absence of color, and is often seen as a blank canvas or a fresh start. White is often used in design to create a sense of openness, simplicity, and sophistication. In terms of its psychological effects, white is often seen as a calming and peaceful color. It can create a sense of clarity and order, and is often used in hospitals and other healthcare settings to create a sense of cleanliness and tranquility. There are many different shades of white, ranging from a bright, almost bluish white to a warm, creamy white. Different shades of white can have slightly different associations and psychological effects, with cooler shades often being seen as more clinical and formal, while warmer shades are often seen as more welcoming and inviting.

It's important to note that these associations are not universal, and different people may have different emotional responses to colors.