Microsoft Outlook

Microsoft Outlook logo preview:

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Brand information:

Website	Microsoft Outlook
Designer	Jon Friedman
Agency	Microsoft Office Design Team
Country	United States
Industry	Software
Year	2018

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The Microsoft Outlook logo features blue and white colors:

This is a color scheme of Microsoft Outlook. You can copy each of the NO SUBTITLE logo colors by clicking on a button with the color HEX code above.

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Microsoft Office 2018 Rebranding

Microsoft Office (or simply Office) is a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set of productivity applications), the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, OLE data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand. On July 10, 2012, Softpedia reported that Office is used by over a billion people worldwide.

Microsoft was one of the pioneers of the current trend of flat design, but recently the company has been evolving its aesthetic into something a bit more three-dimensional. Last year, it unveiled its new approach, called Fluent design, adding depth, lighting, motion, and more to its aesthetic. Fluent has slowly been making its way into Windows, and now it’s hitting Microsoft Office in a big way.

Flexible visual systems that work across platforms, devices, and generations

The new logos reflect a more modern aesthetic, as well as the principals outlined in Fluent design. Notably, they are layered in a way that allows them to separate the letter and the accompanying symbol, adding a sense of depth “which sparks opportunities in 3D contexts.” The symbol is now larger than the letter because Microsoft wants to emphasize the content you create over the tool itself.

The new logos will make their way over to the apps in the coming months, but in the meantime, you can read Friedman wax philosophical on the new designs over at the blog post – or check out the embedded video. Better yet, the new ethos isn’t exclusive to Office. In a reply to a comment, Friedman notes “this is the beginning of a cross-company effort to update all icons in the same style.” In a separate reply: “It is a huge undertaking to build a common system and design 10 icons at the same time. Now that Microsoft Outlook have established the system Microsoft Outlook will start to scale it across all of Microsoft.”

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