Migros Logo Preview
Learn more about the Migros brand, find out the Migros colors, and download a Migros vector logo in the SVG file format.
Migros is Switzerland’s largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation, with more than two million members. It co-founded Turkey’s largest retailer, Migros Türk, which became independent of Migros Switzerland in 1975. The name comes from the French “mi” for half or mid-way and “gros”, which means wholesale. Thus the word connotes prices that are halfway between retail and wholesale. The logo of the company is a large orange M. Migros is often referred to as “der orange Riese”, i.e. “the orange giant”, an expression presumably borrowed from Germany, where Deutsche Telekom is often referred to as “der rosa Riese”, i.e. “the pink giant”.