Minolta

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Brand information:

Website	Minolta
Country	Japan
Industry	Manufacturing

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The Minolta logo features blue , white and black colors:

This is a color scheme of Minolta. You can copy each of the NO SUBTITLE logo colors by clicking on a button with the color HEX code above.

Minolta Co., Ltd. was a Japanese manufacturer of cameras, camera accessories, photocopiers, fax machines, and laser printers. Minolta Co., Ltd., which is also known simply as Minolta, was founded in Osaka, Japan, in 1928 as Nichi-Doku Shashinki Shōten. It made the first integrated autofocus 35 mm SLR camera system. In 1931, the company adopted its final name, an acronym for “Mechanism, Instruments, Optics, and Lenses by Tashima”. In 1933, the brand name first appeared on a camera, a copy of the Plaubel Makina simply called “Minolta”. In 2003, Minolta merged with Konica to form Konica Minolta. On 19 January 2006, Konica Minolta announced that it was leaving the camera and photo business, and that it would sell a portion of its SLR camera business to Sony as part of its move to pull completely out of the business of selling cameras and photographic film.

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History of the Minolta Logo

Minolta was established in Osaka, Japan, in 1928 as Nichi-Doku Shashinki Shōten (Japanese-German Camera Shop) and rebranded in 1931 as Minolta, an acronym derived from Mechanism, Instruments, Optics, and Lenses by Tashima. Initially, the company focused on mechanical image-capture technologies and later became known for innovations like the first integrated autofocus camera system.

In the late 1970s, as Minolta transitioned to advanced optics and electronics, the company collaborated with the American consultancy Saul Bass (ALCOA, United Airlines, AT&T) and Herb Yager & Associates to design a new logo. The aim was to reflect Minolta’s evolving focus and align its brand identity with its cutting-edge products.

The new logo was designed to be unique, memorable, versatile, and enduring. It needed to convey high technology, giving customers the impression that Minolta offered the most advanced and reliable products on the market. Additional design goals included emphasizing vision, strength, beauty, and global relevance:

Vision: The logo symbolized light, the foundation of all vision. Strength: It reflected strong management and robust products. Beauty: It expressed the grace and precision of Minolta’s designs. Global: The logo was crafted to be universally effective, transcending language barriers. Linear elements were used in the design to represent light focusing through a lens, emphasizing the company’s expertise in optical and electronic technologies. The fine lines suggested precision, a hallmark of Minolta’s products.

To ensure adaptability, two logo configurations were created: one with the logo above the logotype and another where the logo substituted for the “O” in Minolta. This versatility allowed for use in various layouts, whether vertical or horizontal.

Three variations of the logo were developed, adjusting the amount of internal spacing to maintain clarity and precision across different sizes, from large signage to small embossed marks. These adaptations ensured the logo remained consistent and professional across all applications.