Explore the iconic Mixer logo – its design, history, and visual identity.
Key information about Mixer: origin, designer, industry, and logo introduction year.
| Website | mixer.com |
| Designer | Scott Baker |
| Agency | Pentagram |
| Country | United States |
| Industry | Social Media |
Explore the Mixer brand, discover Mixer colors, and download the Mixer vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Mixer logo featured a bold geometric square design with vibrant blue accents, representing Microsoft’s ambitious but short-lived challenge to Twitch’s streaming dominance from 2017 to 2020.
Microsoft acquired the streaming service Beam in August 2016 and relaunched it as Mixer in May 2017 with a complete rebrand designed by Pentagram’s Scott Baker. The name change from Beam to Mixer reflected the platform’s focus on interactive features that let viewers influence streams in real-time. The new identity positioned Mixer as a premium alternative to Twitch with lower latency streaming technology and tighter Xbox integration.
Despite significant investment, including exclusive contracts with streamers like Ninja and Shroud, Mixer struggled to gain market share against Twitch’s dominance. Microsoft announced Mixer’s closure in June 2020, partnering with Facebook Gaming and releasing streamers from their contracts. The platform officially shut down in July 2020 after less than four years under the Mixer brand, making it one of Microsoft’s most expensive failed ventures into social media and gaming content.
The Mixer wordmark used a clean, geometric sans-serif typeface that balanced approachability with technical precision. The lowercase letters suggested friendliness and community rather than corporate authority, while the consistent stroke width and circular terminals created a cohesive, modern appearance. Pentagram’s design system extended across the entire platform interface, emphasizing clarity and interactive functionality.
Who designed the Mixer logo? Scott Baker at Pentagram designed the Mixer rebrand in 2017, transforming Beam into Microsoft’s streaming platform identity.
When was the Mixer logo last updated? The logo remained consistent from the May 2017 rebrand until Microsoft shut down Mixer in July 2020, meaning it existed for just over three years.
What do the colors in the Mixer logo represent? The bright cyan blue represented innovation and energy while differentiating from competitor platforms, while black provided professional credibility and visual contrast.
The Mixer logo represents a social media brand from United States by Scott Baker at Pentagram. Learn more on the official Mixer website.
