Mojo Vision is an augmented reality technology company founded in 2015 in Saratoga, California, developing the world’s smallest and densest micro-LED displays with 14,000 pixels-per-inch resolution for AR smart glasses and wearables.
Meaning and Symbolism
- Black (#141414) conveys cutting-edge technology, sophistication, and the invisible future of computing
- Turquoise (#40c5e9) represents innovation, digital connectivity, and the visual interface Mojo creates
- Dual color scheme balances hardware engineering precision with futuristic vision of augmented reality
- Cyan accent suggests digital overlay, holographic displays, and the augmented information layer Mojo enables
- Modern palette signals departure from traditional display technology toward next-generation wearables
History and Evolution
Mojo Vision was founded in 2015 by Drew Perkins (CEO), Mike Wiemer (CTO), and Michael Deering with the ambitious goal of creating “Invisible Computing”—technology that delivers information without requiring users to look at screens. The company emerged from stealth mode in 2019, revealing development of Mojo Lens, a smart contact lens containing the world’s smallest and densest dynamic display. The micro-LED technology packs 14,000 pixels per inch into a display smaller than a grain of sand, enabling AR overlays directly in the user’s field of vision.
Mojo Vision raised over $200 million from investors including NEA, Khosla Ventures, Google Ventures, and Dolby Family Ventures. The company initially focused on consumer AR applications but pivoted strategy in 2023 to commercialize its micro-LED display technology for broader markets. Rather than exclusively pursuing the contact lens vision, Mojo began licensing its display technology to manufacturers of AR glasses, VR headsets, camera viewfinders, and military applications. The company believes its micro-LED innovation can disrupt the $160+ billion display industry by enabling slim, lightweight form factors impossible with current LCD and OLED technology.
Typography and Design
The Mojo Vision wordmark employs a contemporary sans-serif typeface with lowercase letters, conveying approachability and future-forward thinking. The turquoise (#40c5e9) provides vibrant contrast against black (#141414), creating visual impact appropriate for a company developing breakthrough display technology. The abstract symbol suggests both a lens and a digital interface, representing Mojo’s mission to merge physical and digital vision. The logo must work across technical presentations for enterprise partners, consumer marketing for eventual AR products, and investor communications explaining complex optics and semiconductor technology. The design reflects Silicon Valley aesthetics while maintaining credibility in B2B display technology markets.
Frequently Asked Questions
Who designed the Mojo Vision logo? The Mojo Vision identity was developed during the company’s stealth phase pre-2019, likely through Bay Area design firms specializing in technology branding, though specific design credits have not been publicly disclosed.
When was Mojo Vision founded? Mojo Vision was founded in 2015 and operated in stealth mode until 2019, when it publicly revealed development of AR contact lenses with the world’s smallest micro-LED displays.
What is Mojo Lens? Mojo Lens is Mojo Vision’s prototype smart contact lens containing a 14,000 PPI micro-LED display, eye-tracking sensors, and wireless communication, designed to provide AR overlays directly in the user’s vision for hands-free information access.
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