Moxie Logotype Preview
Learn more about the Moxie brand, find out the Moxie colors, and download a Moxie vector logo in the SVG file format.
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called “Moxie Nerve Food” and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, with a bitter aftertaste. It is flavoured with gentian root extract, an extremely bitter substance commonly used in herbal medicine. Moxie was designated the official soft drink of Maine on May 10, 2005. It continues to be regionally popular today, particularly in New England states & Houston, Texas. It is now produced by the Moxie Beverage Company of Bedford, New Hampshire. Moxie was purchased by The Coca-Cola Company in 2018. The name has become the word “moxie” in American English, a noun meaning courage, daring, or determination.