Musical.ly

Musical.ly was a Chinese social media service headquartered in Shanghai with a US office in Santa Monica, California on which platform users created and shared short lip-sync videos. It is now known as TikTok. The first prototype was released in April 2014, and the official version was launched in August of that year. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany them, use different speed options and add pre-set filters and effects. The app also allowed users to browse popular “musers”, content, trending songs, sounds and hashtags, and uniquely interact with their fans. In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. By the end of May 2017, the app had reached over 200 million users. ByteDance Ltd. acquired Musical.ly Inc. on November 9, 2017, and merged it into TikTok on August 2, 2018. At the same time, Musical.ly Inc. changed its name to TikTok Inc.

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