Explore the iconic OL Reign logo – its design, history, and visual identity.
Key information about OL Reign: origin, designer, industry, and logo introduction year.
| Website | olreign.com |
| Country | United States |
| Industry | Sports |
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The OL Reign shield combines royal blue, red, and gold in a heraldic emblem that reflects the team’s 2020 rebrand under ownership by Olympique Lyonnais, bringing French soccer prestige to the Seattle-based NWSL franchise.
The team was founded in 2012 as Seattle Reign FC by Bill and Teresa Predmore as one of the eight inaugural National Women’s Soccer League clubs. Playing originally as Reign FC with a purple-and-gold identity, the team won NWSL Shield titles in 2014 and 2015 under coach Laura Harvey. In 2020, OL Groupe acquired majority ownership and rebranded the team as OL Reign, introducing new colors, a new crest, and a new vision aligned with Olympique Lyonnais’ championship culture.
The rebrand sparked mixed reactions among fans who cherished the original Reign FC identity, but ownership emphasized the benefits of joining Lyon’s global network of soccer expertise. The new shield-based logo replaced the previous crown emblem, shifting from regal Seattle imagery to European soccer tradition. The design aims to position OL Reign as an international-caliber club competing in a rapidly professionalizing American league.
The crest features bold sans-serif typography for “OL REIGN” arranged within or below a shield outline, with the Olympic Lyonnais lion sometimes incorporated subtly into the composition. The royal blue, red, and gold color scheme appears across all brand touchpoints, from jerseys to stadium signage at Lumen Field. The design balances European soccer aesthetics with American sports branding conventions, creating a hybrid identity that appeals to both traditional soccer fans and casual NWSL followers.
Who designed the OL Reign logo? The OL Reign identity was developed by OL Groupe’s in-house branding team in collaboration with sports design specialists, aligning with Olympique Lyonnais’ established visual standards when the rebrand occurred in 2020.
When was the OL Reign logo introduced? The OL Reign name and logo were unveiled in January 2020 following OL Groupe’s acquisition of majority ownership from the Predmore family, replacing the Seattle Reign FC brand.
What do the colors in the OL Reign logo represent? Royal blue and red are the signature colors of Olympique Lyonnais, creating visual connection to the French parent club, while gold represents championship excellence and the team’s NWSL Shield victories.
The OL Reign logo represents a sports brand from United States. Learn more on the official OL Reign website.
