Paramount Network

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Brand information:

Website	Paramount Network
Country	United States
Industry	Media

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Paramount Network is an American pay television channel owned by ViacomCBS. The network’s headquarters are located at the Paramount Pictures studio lot in Los Angeles.

The channel was originally founded by a partnership between radio station WSM and Westinghouse Broadcasting as The Nashville Network (TNN) and began broadcasting March 7, 1983. It initially featured programming catering towards the culture of the Southern United States, including country music, variety shows, outdoors programming, and motor racing coverage (such as NASCAR). TNN was purchased by the Gaylord Entertainment Company in 1983. After Gaylord bought CMT in 1991, TNN’s music programming was shifted to CMT, leaving TNN to focus on entertainment and lifestyle programming. In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by Viacom in 1999.

Under Viacom ownership, TNN began phasing out its existing, country-influenced programming, in favor of more off-network series, films, and sports entertainment programming targeted to a wider audience. It was renamed The National Network in September 2000, coinciding with the premiere of WWF Raw on the channel. At this point, Viacom described TNN as being a general entertainment service, albeit one appealing to Middle America. In August 2003, TNN relaunched as Spike TV, which targeted a young adult male audience. In June 2006, Spike rebranded with a more explicit focus on the action genre. In 2010, Spike began to shift its programming towards a wider demographic reach with an increased focus on reality series. This culminated with a final rebrand in 2015 to emphasize gender-balanced series such as Lip Sync Battle and a return to original scripted programming.

On January 18, 2018, Spike relaunched as Paramount Network, aiming to align it with its namesake studio (which previously lent its name to the now-defunct broadcast television network UPN). Paramount Network has been positioned as a general “flagship” outlet for original scripted series, and as a competitor to other “premium” basic cable networks such as AMC, FX and TNT. As of September 2018, approximately 80.24 million households in the United States receive Paramount Network.

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About Paramount Network

Paramount Network is a premium entertainment destination that pushes the limits of storytelling with bold original scripted and non-scripted series. Inspired by over a century of movies, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. A subsidiary of Viacom, Paramount Network has a global reach of 237 million households across 118 countries.

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