The Pelago logo features an abstract symbol rendered in lime (#e5fb70), establishing a memorable presence for the Singapore travel company.
Built around a lime (#e5fb70) palette, the Pelago identity projects modernity and clarity. The abstract symbol design works effectively across digital platforms, print materials, and corporate communications, maintaining legibility and impact at every scale.
Based in Singapore, the Pelago identity serves to evoke the excitement of discovery and the reliability of travel services. The singular palette works to create a brand presence that remains consistent and recognizable across every format and application.
Meaning and Symbolism
- Lime (#e5fb70): Conveys energy and character
- Abstract form: Communicates modernity and forward-thinking values without literal representation
- Overall composition: Creates a balanced, professional identity suited to travel and tourism
Design and History
Pelago’s visual identity has been shaped by the demands of travel and tourism and the need to communicate clearly across diverse applications. The logo has evolved to balance heritage with modern design requirements.
The lime palette has been a defining element of the Pelago identity, creating strong visual continuity across years of brand development. The design maintains clarity at all scales, from business cards to building signage.
Typography
The Pelago brand name employs a refined lettering style that balances modernity with approachability. The typography supports the overall brand identity without competing with the graphic elements.
FAQ
Q: What do the colors in the Pelago logo represent?
A: The lime color represents vibrancy, aligning with the brand’s positioning in travel and tourism.
Q: Why does Pelago use an abstract symbol?
A: The abstract symbol format serves to convey the brand’s values in travel and tourism, providing both visual distinction and practical versatility across different media and applications.
Q: Where is Pelago based?
A: Pelago is a travel company based in Singapore.