Penguin Books Logo
View and download Penguin Books vector logo in SVG file format.
Penguin Books Logo History
In 1935, Edward Young designed Penguin’s famous “dignified but flippant” logo and the colour scheme for its book covers.
It started with the simple logo and name, suggested, allegedly, by a typist who was earwigging the board meeting. Allen had already hit upon the idea of an animal logo, inspired by the template offered by the contemporary publishing house The Albatross Library. “It was the obvious answer, a stroke of genius,” said Penguin’s original designer, Edward Young. “I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.” The clear logo was matched with the archetypal modern, but not too scarily modern, typeface, Gill Sans, and the now classic three-band cover, with colours related to the subject: orange for fiction, dark blue for biography, etc. – Quoted from The Guardian
The version of the logo you’ll be more familiar with is typographer Jan Tschichold‘s 1946 modification, and subsequent 2003 fine-tuning by Pentagram‘s Angus Hyland.