The Persita logo features a shield-shaped crest rendered in teal, purple, red, orange, and white, representing the competitive spirit of the Indonesia Liga 1 club.
Built around a teal (#00ae6f) palette, the Persita identity projects distinction and purpose. The shield-shaped crest design works effectively across jerseys, stadium signage, and supporter merchandise, maintaining legibility and impact at every scale.
Based in Indonesia, Persita competing in Liga 1 carries its visual identity as a badge of regional pride and competitive ambition. The crest communicates the club’s heritage to supporters while functioning as a unifying symbol across generations of fans. The color scheme has become inseparable from the club’s culture and matchday atmosphere.
Meaning and Symbolism
- Teal (#00ae6f): Conveys trustworthiness and confidence
- Purple (#613493): Conveys luxury and strength
- Red (#ed3237): Conveys boldness and ambition
- Shield shape: Represents protection, heritage, and the competitive tradition of athletic competition
- Overall composition: Creates a balanced, professional identity suited to athletic competition
Design and History
Established in 2020, Persita’s visual identity has been shaped by the demands of athletic competition and the need to communicate clearly across diverse applications. The crest has evolved to balance tradition with contemporary sports branding standards.
The teal palette has been a defining element of the Persita identity, creating strong visual continuity through seasons of competition. The design maintains clarity at all scales, from embroidered kit badges to stadium displays.
Typography
Typography within the Persita crest is strong and legible, using bold type that complement the shield’s composition. The type remains readable across jersey badges, broadcast overlays, and merchandise applications.
FAQ
Q: What do the colors in the Persita logo represent?
A: The teal, purple, red, orange, and white palette creates a balanced identity where teal conveys trustworthiness and purple adds distinction, working together to define the brand’s visual character.
Q: What type of emblem does Persita use?
A: Persita uses a shield-shaped crest that follows the traditions of Indonesia sports identity, representing the club’s competitive heritage and community ties.
Q: Where is Persita based?
A: Persita is based in Indonesia, competing in Liga 1.
