Explore the iconic Planar logo – its design, history, and visual identity.
Key information about Planar: origin, designer, industry, and logo introduction year.
| Website | planar.com |
| Country | United States |
| Industry | Technology |
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The Planar logo combines deep blue and vibrant orange in a modern design that reflects the company’s evolution from pioneering electroluminescent display manufacturer to comprehensive digital display solutions provider.
Founded in 1983 as a Tektronix spin-off based in Hillsboro, Oregon, Planar Systems became the first U.S. manufacturer of electroluminescent digital displays. The company’s name references the flat-panel display technology that represented a major advancement over bulky cathode ray tube screens. Today, as a subsidiary of Leyard Optoelectronic since 2015, Planar manufactures specialized displays for commercial, industrial, and professional applications where standard consumer screens fall short.
Planar’s founding coincided with the early days of flat-panel display development when most screens still relied on cathode ray tube technology. The company’s electroluminescent displays found applications in military, aerospace, and industrial environments where ruggedness and reliability mattered more than consumer price points. This specialty focus allowed Planar to thrive in a market dominated by Asian consumer display manufacturers.
The 2015 acquisition by China’s Leyard Optoelectronic provided capital and market access while maintaining Planar’s Oregon manufacturing facility and U.S. market presence. The partnership positioned Planar to compete in specialized display segments including video walls, touch screens, transparent displays, and other applications where standard consumer monitors prove inadequate. The logo’s professional blue-orange palette reflects this commercial and industrial focus rather than consumer electronics positioning.
The Planar wordmark employs clean, modern sans-serif typography that conveys technological sophistication without excessive complexity. The letterforms feature balanced proportions and even spacing appropriate for digital display manufacturer branding. The blue-orange color palette provides visual interest while maintaining professional credibility crucial in commercial and industrial markets. The abstract graphic elements complement the wordmark without overwhelming it, ensuring the logo remains legible when reproduced on product labels, trade show displays, specification sheets, and digital platforms serving professional buyers and integrators.
Who designed the Planar logo? The logo evolved through the company’s 40+ year history, with the current blue-orange design likely refined during the Leyard acquisition period or subsequent brand updates to reflect the company’s expanded specialty display portfolio.
When was the Planar logo last updated? The logo has been refined over Planar’s four-decade history, with updates reflecting the company’s evolution from electroluminescent pioneer to comprehensive specialty display manufacturer under Leyard ownership.
What do the colors in the Planar logo represent? The blue conveys technology reliability and industrial-grade quality, while the orange accent adds innovation and energy, positioning Planar as both established manufacturer and forward-thinking display solutions provider.
The Planar logo represents a technology brand from United States. Learn more on the official Planar website.
