Purdue Boilermakers

Psychology of colors in the Purdue Boilermakers logo: understanding the power of color in branding.

Brown adds warmth and reliability to the brand identity. It represents stability and earthiness, bringing a sense of tradition and comfort. This grounding color helps brands connect with authenticity and natural quality.

Black provides power and elegance to the brand identity. It represents sophistication and authority, creating a strong visual presence. This timeless color choice helps brands communicate premium quality and exclusivity.

Gray provides balance and neutrality to the brand design. It represents professionalism and stability, while maintaining a contemporary feel. This sophisticated color helps brands convey reliability and maturity.