Explore the iconic Qiwi logo – its design, history, and visual identity.
Key information about Qiwi: origin, designer, industry, and logo introduction year.
| Website | qiwi.com |
| Country | Russia |
| Industry | Banking and Finance |
Explore the Qiwi brand, discover Qiwi colors, and download the Qiwi vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Qiwi logo features a custom capital “Q” whose tail is shaped as a stylized kiwi bird head, rendered in bright orange (#ff8c00) alongside the “QIWI” wordmark, with dark gray (#2d3540) as a secondary color.
The logo’s signature element is a clever visual pun: the bowl of a capital letter “Q” is bisected by a tail designed as the head and beak of a kiwi bird, creating a single character that simultaneously reads as the letter and the bird. The orange kiwi-Q functions as both a brand icon and the first letter of the company name, making it one of fintech’s more memorable identity marks. The playful, slightly whimsical character of the bird element sets Qiwi apart from the sober, conservative branding typical of financial services.
Qiwi was a leading Russian payment services provider offering digital wallet services, payment processing, and a vast network of self-service payment kiosks across Russia and the CIS countries. At its peak, the company operated over 100,000 payment terminals where consumers could pay bills, transfer money, and top up mobile phones. The Qiwi Wallet digital platform extended these services to mobile and web, enabling person-to-person transfers and e-commerce payments.
Qiwi was founded in 2007, initially focused on its network of self-service payment kiosks that became ubiquitous across Russian cities, train stations, and shopping centers. The orange kiwi-bird logo was developed to make the brand approachable and instantly recognizable at the terminal level, where users needed to quickly identify Qiwi kiosks among competing payment machines. The playful bird character helped humanize what was essentially a machine-to-consumer financial service.
The logo’s orange color became so closely associated with the brand that Qiwi kiosks were colloquially identifiable by their orange panels alone. As the company expanded into digital wallets and online payments, the logo translated effectively to app icons and web interfaces, where the compact kiwi-Q functioned well at small sizes. Qiwi went public on NASDAQ in 2013, and the distinctive branding helped establish recognition among international investors unfamiliar with the Russian payment landscape.
The “QIWI” wordmark uses a bold, geometric sans-serif typeface in uppercase. The letterforms are clean and modern with uniform stroke widths, providing a structured counterpart to the organic curves of the kiwi-bird symbol. The font’s rounded qualities echo the bird motif without being overtly playful, maintaining professional credibility. The orange color carries through from the symbol to the text, creating visual unity across the entire logo lockup.
Q: What is the bird in the Qiwi logo? A: The logo incorporates a stylized kiwi bird head into the tail of a capital letter “Q,” creating a visual pun on the company’s name. The bird’s beak and head profile are formed by the diagonal stroke that typically extends from the Q’s bowl, making the letter and the bird a single integrated design element.
Q: What services did Qiwi provide? A: Qiwi was a payment services company known for its widespread network of self-service payment kiosks across Russia and the CIS, as well as the Qiwi Wallet digital payment platform. Users could pay bills, transfer money, top up mobile accounts, and make e-commerce purchases through Qiwi’s terminals and apps.
Q: Where is Qiwi based? A: Qiwi was headquartered in Moscow, Russia. The company was founded in 2007 and became one of Russia’s most recognized fintech brands, listing on NASDAQ in 2013. In 2024, the Bank of Russia revoked Qiwi Bank’s license, significantly impacting the company’s operations.
The Qiwi logo represents a banking and finance brand from Russia. Learn more on the official Qiwi website.
