Rakuten
Rakuten logo preview
Learn more about Rakuten, find out the Rakuten brand colors, and download Rakuten vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Rakuten logo on a transparent background as well.
Brand information
Website | Rakuten |
Country | Japan |
Industry | Electronics |
Rating | 93/100 (66 votes) |
Updated | Jun 11, 2024 |
The Rakuten logo features purple colors
This is a color scheme of Rakuten. You can copy each of the logo colors by clicking on a button with the color HEX code above.
Rakuten, Inc. (楽天株式会社, Rakuten Kabushiki-gaisha) is a Japanese electronic commerce and online retailing company based in Tokyo, founded in 1997 by Japanese businessman Hiroshi Mikitani. Its B2B2C E-Commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales. The company operates Japan’s biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fintech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as “the Amazon of Japan”.
In 2005, Rakuten started expanding outside Japan, mainly through acquisitions and joint ventures. Its major acquisitions include Buy.com (now Rakuten.com in the US), PriceMinister (France, now Rakuten.fr ), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (now Rakuten.co.uk in the UK), Wuaki.tv (now Rakuten TV in Spain), Kobo Inc. (now Rakuten Kobo in Canada), Viber (now Rakuten Viber), Ebates (now Rakuten Rewards), Viki (now Rakuten Viki), OverDrive, Inc. (now Rakuten OverDrive), Slice (now Rakuten Slice) and The Grommet. The company also has an online marketing business, Rakuten Marketing, and has Banking and Finances in companies such as Pinterest, Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns.
In 2015, Rakuten relocated its corporate headquarters from Shinagawa to the Tamagawa neighbourhood of Setagaya-ku, to consolidate its Tokyo offices and to accommodate future growth. In 2016, the company’s revenues totaled US$7.2 billion with operating profits of about US$347.9 million. As of June 2017, Rakuten reported it had a total of 14,826 employees worldwide.
On 16 November 2016, Rakuten announced a €220 million deal for global sponsorship with Spanish football club FC Barcelona starting in the 2017–2018 La Liga season through 2020, replacing Qatar Airways for this role. Rakuten’s app Viber will also be the club’s official communication channel. In May 2018, Rakuten announced a new wireless mobile network in Japan.
About Rakuten
In Japanese, Rakuten stands for “optimism.” This philosophy lies at the core of Rakuten brand. “Walk Together” expresses Rakuten dedication to building a better, more optimistic future by empowering individuals, businesses and societies to realize their dreams.
Rakuten embrace new and disruptive ideas, are committed to acting on them and have the operational agility to implement and deliver at speed.
Rakuten walk together with Rakuten partners, making progress today towards a more optimistic tomorrow.
The "Rakuten" appears in: Electronics
Logos related to Rakuten from the Electronics Industry
Frequently Asked Questions (FAQ) about the Rakuten Logo
The Rakuten logo is an example of the electronics industry logo from Japan. According to our data, the Rakuten logotype was designed for the electronics industry. You can learn more about the Rakuten brand on the rakuten.com/r/5662843 website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Rakuten logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Rakuten presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Rakuten logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Rakuten logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Rakuten directly. You can find contact information on the website rakuten.com/r/5662843.
We strive to find official logotypes and brand colors, including the Rakuten logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Rakuten logo on this web page is accurate, official or up-to-date. To get the official Rakuten logo, please get in touch with Rakuten directly or go to rakuten.com/r/5662843.
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We do not claim any rights to the Rakuten logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Rakuten trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Rakuten logo" Thank you.
Purple is a color that is often associated with royalty, luxury, creativity, and spirituality. It is a combination of the warm color red and the cool color blue, and is often seen as a balanced, calming color. Purple is often used in design to create a sense of sophistication and luxury, and is often associated with creativity and imagination. In terms of its psychological effects, purple is often seen as a calming and peaceful color. It is often associated with spirituality and contemplation, and is sometimes used in meditation and relaxation practices. There are many different shades of purple, ranging from a pale, almost lavender color to a deep, rich plum color. Different shades of purple can have slightly different associations and psychological effects, with lighter shades often being seen as more playful and romantic, while darker shades are often seen as more formal and sophisticated.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.