Rakuten Logo
Rakuten Logo Preview
Learn more about the Rakuten brand, find out the Rakuten colors, and download a Rakuten vector logo in the SVG file format.
Brand Information
Website | Rakuten |
Country | Japan |
Industry | Electronics |
The Rakuten logo contains red colors
This is a color scheme of Rakuten. You can copy each of the logo colors by clicking on a button with the color HEX code above.
Rakuten, Inc. (楽天株式会社, Rakuten Kabushiki-gaisha) is a Japanese electronic commerce and online retailing company based in Tokyo, founded in 1997 by Japanese businessman Hiroshi Mikitani. Its B2B2C E-Commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales. The company operates Japan’s biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fintech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as “the Amazon of Japan”.
In 2005, Rakuten started expanding outside Japan, mainly through acquisitions and joint ventures. Its major acquisitions include Buy.com (now Rakuten.com in the US), PriceMinister (France, now Rakuten.fr ), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (now Rakuten.co.uk in the UK), Wuaki.tv (now Rakuten TV in Spain), Kobo Inc. (now Rakuten Kobo in Canada), Viber (now Rakuten Viber), Ebates (now Rakuten Rewards), Viki (now Rakuten Viki), OverDrive, Inc. (now Rakuten OverDrive), Slice (now Rakuten Slice) and The Grommet. The company also has an online marketing business, Rakuten Marketing, and has Banking and Finances in companies such as Pinterest, Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns.
In 2015, Rakuten relocated its corporate headquarters from Shinagawa to the Tamagawa neighbourhood of Setagaya-ku, to consolidate its Tokyo offices and to accommodate future growth. In 2016, the company’s revenues totaled US$7.2 billion with operating profits of about US$347.9 million. As of June 2017, Rakuten reported it had a total of 14,826 employees worldwide.
On 16 November 2016, Rakuten announced a €220 million deal for global sponsorship with Spanish football club FC Barcelona starting in the 2017–2018 La Liga season through 2020, replacing Qatar Airways for this role. Rakuten’s app Viber will also be the club’s official communication channel. In May 2018, Rakuten announced a new wireless mobile network in Japan.
About Rakuten
In Japanese, Rakuten stands for “optimism.” This philosophy lies at the core of Rakuten brand. “Walk Together” expresses Rakuten dedication to building a better, more optimistic future by empowering individuals, businesses and societies to realize their dreams.
Rakuten embrace new and disruptive ideas, are committed to acting on them and have the operational agility to implement and deliver at speed.
Rakuten walk together with Rakuten partners, making progress today towards a more optimistic tomorrow.
The "Rakuten" appears in: Electronics Logos
Logos related to Rakuten from the Electronics Industry
Psychology of colors in the Rakuten logo:
Red is excitement, energy, passion, courage, attention, lust, power, love, speed, and anger.