Reebok (/ˈriːbɒk/) is an English footwear and apparel company, subsidiary of German sportsgiant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.
Source
History
Established in 1895 in the small England village of Holcombe as J.W. Foster and Sons, Reebok, as it was renamed in 1958 (after “rhebok”, a type of African gazelle) is a “worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment.” With headquarters in Boston, MA, and a subsidiary of Adidas since 2005, Reebok has transitioned over the years “from a traditional sports brand to a brand focused on fitness” which means that instead of doing shoes and apparel for specific sports like basketball, soccer, or baseball they do so for more general fitness like functional training, running, combat training, walking, dance, yoga, or aerobics — to wit, they are the official footwear and apparel sponsor for UFC, CrossFit, and Spartan Race. Last week, Reebok re-introduced its “vector” logo and new identity designed in collaboration by their in-house team and New York, NY-based Darrin Crescenzi.
About the new Reebok logo 2020
The Vector logo was first introduced in 1992 and has been used in various forms since, most recently on Reebok heritage and lifestyle products. The new Vector logo is an updated, subtle modern evolution of the original. The Reebok Delta logo, which was first introduced on product in 2011, will continue to be used on select product, including CrossFit and UFC-branded Reebok apparel.
On the products, the logo looks great whether the icon is on its own or with the wordmark. Both are easy to reproduce and work well in the different production methods. The embroidered wordmark at the top of the image set above is particularly good in how the simple strokes of the character adapt to the limitations of embroidery.
Before and after
Source
Logos with similar colors:
