The REKKI logo represents a UK-based mobile app founded in 2016 by restaurant operators to connect chefs with local suppliers globally.
The REKKI wordmark features five bold, uppercase letters rendered in a strong, contemporary sans-serif typeface in black. The all-caps presentation creates authority and presence while the clean, geometric letterforms suggest efficiency and systematic processes. The double “K” in the middle creates a distinctive visual rhythm that enhances memorability. The composition is straightforward and compact, designed for mobile app contexts, restaurant environments, and supplier communications. The mark’s bold, confident execution reflects the founders’ direct restaurant industry experience and commitment to solving real operational problems.
Meaning and Symbolism
- Bold Typography: The substantial letterforms convey the strength and reliability chefs need in supplier relationships and ordering systems.
- Uppercase Letters: Create authority and presence appropriate for professional restaurant operations and B2B commerce.
- Double “K”: The distinctive letter repetition creates visual interest and brand memorability in a competitive app market.
- Black Coloring: Projects professionalism suitable for commercial kitchen environments and business-to-business transactions.
Design and History
REKKI was founded in 2016 by restaurant operators with over 10 years of industry experience who recognized the challenges chefs face in ordering from suppliers. The founders built a mobile app specifically to simplify restaurant procurement, connecting thousands of restaurants worldwide with local suppliers.
The tagline “Born in the kitchen” emphasizes the founders’ authentic restaurant industry credentials and understanding of operational realities. This insider positioning differentiates REKKI from technology companies building restaurant solutions without direct culinary experience.
The logo’s bold, straightforward presentation reflects the no-nonsense nature of professional kitchen operations where efficiency, reliability, and clarity matter more than elaborate design. The mark needs to function in demanding commercial kitchen environments and on mobile devices used by chefs during busy service.
The name REKKI, while its specific meaning isn’t detailed, provides short, memorable branding essential for app adoption. The distinctive double “K” creates visual recognition that helps the brand stand out in restaurant technology markets.
As the platform connects restaurants with local suppliers, the branding needed to appeal to both audiences: chefs seeking reliable ordering systems and suppliers wanting efficient channels to restaurant customers. The professional, confident presentation serves both stakeholders.
Typography
The REKKI wordmark employs a bold sans-serif typeface with contemporary, geometric characteristics. The uppercase letters create strong presence and clarity while the substantial weight ensures visibility in commercial kitchen environments and on mobile devices. The clean, straightforward letterforms reflect the app’s focus on efficiency and simplifying restaurant operations. The typeface’s neutral character ensures versatility across digital and physical applications from app interfaces to supplier materials to restaurant communications.
FAQ
Q: When was REKKI founded?
A: REKKI was founded in 2016 by restaurant operators with over 10 years of industry experience running restaurants.
Q: What does REKKI do?
A: REKKI is a mobile app that connects chefs with local suppliers, simplifying restaurant procurement and ordering processes for thousands of restaurants worldwide.
Q: Why was REKKI created?
A: REKKI was “born in the kitchen” by founders who experienced firsthand the challenges of restaurant operations and built the app to make chefs’ lives easier through streamlined supplier ordering.