Explore the iconic S7 Airlines logo – its design, history, and visual identity.
Key information about S7 Airlines: origin, designer, industry, and logo introduction year.
| Website | s7.ru |
| Country | Russia |
| Industry | Airlines |
Explore the S7 Airlines brand, discover S7 Airlines colors, and download the S7 Airlines vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The S7 Airlines logo features a bright lime-green circle with a bold white “S7” monogram at its center, rendered in the airline’s signature palette of Bitter Lemon green (#bed600) and white (#ffffff) with Sonic Silver (#747679) supporting text.
The logo’s defining element is the vivid green disc containing the “S7” characters, where the numeral “7” is positioned slightly higher than the “S,” creating an upward diagonal that evokes the ascent of an aircraft at takeoff. This subtle tilt gives the otherwise compact mark a sense of dynamism and forward motion. The green is extraordinarily saturated for the airline industry, making S7 aircraft instantly identifiable on any tarmac.
S7 Airlines is Russia’s largest private carrier and a member of the Oneworld alliance, operating from its main hubs at Moscow Domodedovo and Novosibirsk Tolmachevo airports. Formerly known as Siberia Airlines, the company rebranded in 2005-2006 with an entirely new visual identity that replaced the airline’s previous blue-and-white livery with what became one of aviation’s most recognizable color schemes.
The airline began as the Tolmachevo Airport aviation squadron in 1957, became a state-run Siberia Airlines in 1992, and was privatized in 1994. The original Siberia Airlines identity used a conservative blue-and-white palette that reflected Siberian winter imagery. In 2005, the international branding firm Landor Associates developed an entirely new identity under the S7 Airlines name. When the green-liveried aircraft first appeared in March 2006, they astonished the Russian aviation market with their bold departure from industry convention.
The green livery has become so iconic that when S7 temporarily reverted to the name “Siberia Airlines” for a 2020 environmental campaign to protect Siberian forests, the green branding remained intact. The campaign reinforced the color’s association with nature and ecological awareness, adding another dimension to the brand’s visual equity.
The “S7” characters within the logo disc use a bold, custom sans-serif with generous proportions. The letterforms are clean and geometric, optimized for legibility at extreme distances on aircraft fuselages. The accompanying “Airlines” text is set in a lighter-weight sans-serif in Sonic Silver, creating a clear hierarchy that keeps the focus on the distinctive green-and-white roundel.
Q: Why did S7 Airlines choose such an unusual green color? A: The bright lime green was a deliberate strategy by Landor Associates during the 2005-2006 rebrand to radically differentiate the airline from competitors. Most carriers use blue, red, or white, so the saturated green immediately set S7 apart and created powerful brand recognition at airports worldwide.
Q: What was the airline called before S7? A: S7 Airlines was previously Siberia Airlines (Aviakompaniya Sibir), operating under that name from 1992 until the rebrand in 2005-2006. The “S7” name derives from the airline’s IATA code.
Q: Where is S7 Airlines based? A: S7 Airlines is headquartered in Ob, Novosibirsk Oblast, Russia, with its primary hubs at Moscow Domodedovo Airport and Novosibirsk Tolmachevo Airport.
The S7 Airlines logo represents a airlines brand from Russia. Learn more on the official S7 Airlines website.
