Sandvikens AIK FK

Psychology of colors in the SAIK logo: understanding the power of color in branding.

Yellow radiates optimism and energy in the brand design. It brings warmth and positivity, creating an inviting and cheerful presence. This vibrant color helps brands communicate creativity and confidence.

Black provides power and elegance to the brand identity. It represents sophistication and authority, creating a strong visual presence. This timeless color choice helps brands communicate premium quality and exclusivity.

White brings clarity and simplicity to the brand design. It represents purity and minimalism, creating a clean and modern aesthetic. This fundamental color helps brands communicate transparency and professionalism.

Blue establishes trust and professionalism in the brand identity. It brings a sense of stability and depth, helping to communicate reliability and expertise. Many successful companies choose blue to build confidence and demonstrate leadership.