SAP SE Logo
SAP Logo Preview
Learn more about the SAP brand, find out the SAP SE colors, and download a SAP vector logo in the SVG file format.
SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, Germany with regional offices in 180 countries. The company has over 425,000 customers in over 180 countries and is a component of the Euro Stoxx 50 stock market index.

Subtle enhancements to the SAP logo make it feel more contemporary. Designed to live in the digital world, the new mark springs vividly from the screen, on any background, connecting with both large-scale business clients and individual consumers.

SAP Logo
The SAP logo has been changed a few times all through its over 45-year history. Notwithstanding, the general look of the seal has not changed much as its middle has consistently been the three-letter wordmark.
Meaning and history
SAP made its initial phases in 1972, beginning with one client and under ten representatives. Today, it has more than 340,000 clients in more than 180 nations. The early forms of the token highlighted only the name of the organization in a square shape.

2000 — 2011
It was distinctly in 1999 that the triangle was added to the image. For two or three years, the organization tried different things with the tones, for the most part, shades of blue. One more noteworthy change was the presentation of a “smiling” “A.”
2011 — Today
In 2011 the organization embraced the rendition of the logo with the light blue foundation. One day in late October 2014, guests of the organization’s true web asset saw an unprecedented change. The famous blue logo went gold. The bright, hopeful shading made an ideal congruity with the grinning “A.” In any case, that was not all. Gone were the natural square and triangle shapes. This form of the logo was a plain gold wordmark given against the white foundation. Then again, the logo could be switched. For this situation, the foundation was gold, while the actual letters were white. The turned-around adaptation was put into a square shape.
Albeit the gold rendition made a well disposed and hopeful impression, the organization disposed of it very soon. All things being equal, it got back to the norm, in a split second conspicuous adaptation of the logo, where the white letters were put inside a blue shape framed by a square and a triangle.

The "SAP SE" appears in: Software Logos
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Psychology of colors in the SAP logo:
Blue is trust, responsability, honesty, loyality, security, relaing, calmness, and control.