Explore the iconic Sberbank logo – its design, history, and visual identity.
Key information about Sberbank: origin, designer, industry, and logo introduction year.
| Website | sberbank.ru |
| Country | Russia |
| Industry | Banking and Finance |
| Logo Introduced | 2020 |
Explore the Sberbank brand, discover Sberbank colors, and download the Sberbank vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Sber logo features a green checkmark inside an open circle rendered in a gradient sweeping from blue (#0098F8) through green (#21A038) to yellow (#F1E813), symbolizing the transformation of Russia’s largest bank into a comprehensive technology and services ecosystem.
The 2020 rebrand, executed by Landor & Fitch with Russian studios Shuka, Paratype, Superdesigners, and Media.Work, redefined Sberbank as simply “Sber.” The centerpiece is a checkmark contained within an incomplete circle whose gradient shifts from cool blue through verdant green to warm yellow. The checkmark functions on multiple symbolic levels: it represents task completion (a “done” gesture recognizable in digital interfaces), a radar scanning for new opportunities, and the hands of a clock suggesting time saved. The open circle, rather than closed, communicates that the ecosystem is continually expanding and welcoming new services.
The gradient is not merely decorative. It encodes Sber’s strategic evolution from a traditional savings bank (blue, evoking trust and financial convention) through growth and renewal (green, the bank’s heritage color) to innovation and optimism (yellow, signaling energy and forward momentum). This spectrum replaces the conservative solid green that defined Sberbank for decades, signaling a deliberate break from purely banking associations toward the broader technology positioning that CEO Herman Gref championed. The resulting identity works across banking apps, SberMarket grocery delivery, SberHealth telemedicine, SberCloud computing, and dozens of other ecosystem services.
Sberbank traces its founding to 1841, when the first Russian savings banks were established by decree of Tsar Nicholas I. The institution survived revolution, Soviet restructuring, and post-Soviet privatization, emerging as the dominant retail bank in Russia and Central and Eastern Europe. The name “Sberbank” derives from “sberezheniya” (сбережения), the Russian word for “savings,” reflecting its original mission to serve ordinary depositors.
For decades, Sberbank’s visual identity centered on a green color palette with a stylized checkmark or tick mark, evolving through various forms but consistently anchored to the green that signified stability and growth. The green heritage connected the bank to nature, renewal, and the trusted tradition of savings. By the 2010s, however, CEO Herman Gref was steering the institution far beyond traditional banking into artificial intelligence, cloud computing, e-commerce, healthcare technology, and digital entertainment.
The September 2020 rebrand, developed with Landor & Fitch, officially shortened the name to “Sber” and introduced the gradient identity. The checkmark was retained as a link to heritage, but the gradient and open circle signaled radical transformation. The design needed to function across a rapidly expanding ecosystem that included SberMarket, SberMobile, SberCloud, SberHealth, SberAuto, and many other services, each requiring distinct identity while belonging to a unified family. The gradient circle provided a flexible container that sub-brands could adapt while maintaining clear parentage.
The Sber wordmark uses SB Sans, a custom sans-serif typeface developed by Paratype as part of the 2020 rebrand. The letterforms are geometric, with consistent stroke widths and open counters that ensure legibility across digital interfaces and physical signage. The lowercase styling deliberately moves away from institutional capitalization, creating an approachable, tech-forward tone. The typeface was designed as a complete system supporting both Latin and Cyrillic scripts, ensuring consistency across domestic Russian communications and international-facing materials.
Q: Why did Sberbank rebrand to Sber in 2020? A: The rebrand reflected strategic repositioning from a traditional bank into a comprehensive technology and services ecosystem. By shortening the name and introducing a gradient identity, Sber signaled its expansion into artificial intelligence, cloud computing, e-commerce, healthcare, and other sectors beyond banking.
Q: Who designed the Sber logo? A: The 2020 identity was created by international agency Landor & Fitch in partnership with Russian studios Shuka, Paratype, Superdesigners, and Media.Work. Paratype developed the custom SB Sans typeface used throughout the brand system.
Q: Where is Sber based? A: Sber is headquartered in Moscow, Russia. It is the country’s largest bank, accounting for roughly one-third of all Russian banking assets, and serves more customers than any other financial institution in Central and Eastern Europe.
The Sberbank logo represents a banking and finance brand from Russia, designed in 2020. Learn more on the official Sberbank website.
