Shaw’s and Star Market
Shaws logo preview
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Shaw’s and Star Market are two American grocery store chains under united management based in West Bridgewater, Massachusetts, employing about 30,000 associates in 154 total stores. 133 stores are operated under the Shaw’s banner in Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont; while Star Market operates 21 stores in Massachusetts, most of which are in or near Boston. Until 2010, Shaw’s operated stores in all six New England states, and as of 2017 Shaw’s remained the only supermarket chain with stores in five of the six, after it sold its Connecticut operations. The chain’s largest competitors are Hannaford, Market Basket, Price Chopper, Roche Bros., Wegmans, and Stop & Shop. Star Market is a companion store to Shaw’s; Shaw’s having purchased the competing chain in 1999.
Shaw’s and Star Market are wholly owned subsidiaries of the Boise, Idaho–based Albertsons. The combined chain has the largest base of stores that operate in New England, but is the third-largest New England-based grocer behind Quincy, Massachusetts-based Stop & Shop and Scarborough, Maine-based Hannaford; Hannaford operates stores in upstate New York, while Stop & Shop’s operations extend through downstate New York and into New Jersey; only Shaw’s does business solely in New England.
As of July 5, 2013, Shaw’s and Star Market no longer use loyalty cards at their stores, as a way to compete with other local stores that do not have them.
About Shaw’s and Star
Founded in 1915 on the core values of hard work, family, and placing customers first, Star Market has become an iconic grocery chain, and a century later, those values endureatStar Market. Shaws invite you to see what makes us shine!
Serving the Best with Pride Since 1915
In 1906, fleeing Turkish persecution in their Armenian homeland, Sarkis DerMugardichian headed for a new start in America, arriving in Watertown, where other family had settled. In 1915, he had the opportunity to purchase Star market, and borrowed $900 from relatives, who he would later bring on to staff it. Mugar’s son Stephen immediately demonstrated business acumen, innovating the weekly specials advertisement, tripling store business.
Following the death of Sarkis in 1922, Stephen took over day-to-day operations, adding home delivery to Star’s growing list of customer-centered services, quickly transforming the grocer into a community institution.
At the height of the Great Depression, Stephen made the risky decision to expand Star Market by opening a second store—a risk that paid off. Star expanded to open more locations, including one with a new floorplan. Modeled after the design of an airplane hangar, and billed as the most modern supermarket in New England, this floorplan became an industry standard, serving as a prototype for one-stop, self-service grocery shopping. Stephen’s cousin, John Mugar, joined Star Market as treasurer, working his way up to become Chairman of the Board. Under John’s leadership, Star Market flourished, growing from a 3-store community grocer to a well-regarded New England grocery chain with over 60 locations.
In 2013, parent company AB Acquisition LLC acquired Star Market from SUPERVALU, a transaction bringing all Albertsons stores under singular ownership, adding Jewel-Osco, ACME Markets, and Shaw’s to the company’s roster of banners. Today, as part of the Shaw’s division, Star Market operates 20 stores in the greater Boston area.
All our stores—no matter under which banner they operate—were founded on the philosophy of offering customers the products they want at a fair price, with lots of tender, loving care. Shaws still open our doors every day today with that core value in mind—and because of it, Shaws run really great stores.
The "Shaw’s and Star Market" appears in: Retailer
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Frequently Asked Questions (FAQ) about the Shaws Logo
The Shaws logo is an example of the retail industry logo from United States. According to our data, the Shaw’s and Star Market logotype was designed for the retail industry. You can learn more about the Shaws brand on the shaws.com website.
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You can download the Shaws logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Shaws logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Shaws directly. You can find contact information on the website shaws.com.
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