Explore the iconic Shaws logo – its design, history, and visual identity.
Key information about Shaws: origin, designer, industry, and logo introduction year.
| Website | shaws.com |
| Country | United States |
| Industry | Retail |
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The Shaw’s logo features a vibrant color spectrum from blue through green to orange, symbolizing the freshness and variety that New England shoppers have trusted since 1915.
Star Market was founded in 1915 by Armenian immigrant Sarkis DerMugardichian, who borrowed $900 to purchase the Watertown, Massachusetts store. His son Stephen revolutionized the business by introducing weekly specials advertising and transforming the grocer into a New England institution. During the Great Depression, Stephen boldly expanded, eventually creating an airplane hangar-inspired supermarket design that became an industry standard for self-service grocery shopping.
Shaw’s and Star Market merged under united management in 1999, becoming the largest supermarket presence across five New England states. The combined operation joined the Albertsons family in 2013, bringing 154 stores under the Shaw’s and Star Market banners. The current logo reflects this modern era, with its fresh color palette signaling renewal while honoring both chains’ deep New England roots. The design moved away from traditional red grocery branding to differentiate the chains in a crowded regional market dominated by Stop & Shop and Hannaford.
The Shaw’s wordmark employs a friendly, approachable sans-serif typeface with rounded terminals that soften the overall impression. The letterforms balance professionalism with warmth, reflecting the company’s community-focused positioning. The apostrophe preserves the family-name heritage, connecting modern shoppers to founder George C. Shaw’s legacy. The colorful square or rectangular container format provides flexible application across store facades, shopping bags, and digital platforms while ensuring consistent brand recognition.
Who designed the Shaw’s logo? The current Shaw’s logo was developed as part of Albertsons Companies’ brand refresh initiatives following the 2013 acquisition, created by internal design teams in collaboration with retail branding specialists to modernize the New England grocery icon.
When was the Shaw’s logo last updated? The logo received its most significant update in 2013-2014 following Albertsons’ acquisition, introducing the fresh color spectrum and refined typography to signal the chain’s renewed commitment to quality and customer service.
What do the colors in the Shaw’s logo represent? The progression from blue through green to orange represents the full journey from farm to table, with blue symbolizing trust, green representing freshness and produce, and orange adding warmth and appetite appeal.
The Shaw's and Star Market logo represents a retail brand from United States. Learn more on the official Shaws website.
