Explore the iconic Sibir logo – its design, history, and visual identity.
Key information about Sibir: origin, designer, industry, and logo introduction year.
| Website | en.wikipedia.org |
| Country | Russia |
| Industry | Sports |
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The HC Sibir Novosibirsk logo features a dark blue snowflake centered on a white circular background, encircled by a dark blue (#334854) ring bearing the team name “Sibir” and city name “Novosibirsk” in white lettering.
The logo’s centerpiece is a stylized snowflake, rendered in the team’s signature dark blue-gray (#334854), symbolizing the harsh Siberian climate that defines the region. The snowflake sits against a clean white disc, which is itself framed by a dark blue outer ring containing the club’s name and home city. The two-color palette of dark blue and white creates a stark, wintry aesthetic perfectly suited to a team named after Siberia itself. The circular format conveys unity and completeness, while the crystalline snowflake connects the club directly to the frozen landscape of western Siberia.
HC Sibir Novosibirsk, nicknamed the Siberians, is a professional ice hockey club based in Novosibirsk, the largest city in Siberia and the third-largest in Russia. The club was formed in 1962 through the merger of Dynamo and Khimik Novosibirsk, the latter funded by a local chemical factory. After decades of fluctuating between elite and lower divisions in Soviet and Russian hockey, Sibir established itself in the top flight after 2003 and joined the KHL for the inaugural 2008-09 season. The team moved into the brand-new 10,634-seat Sibir Arena in September 2023, replacing the aging Ice Sports Palace Sibir where the club had played for 59 years.
Sibir’s snowflake-and-circle logo has been remarkably consistent throughout the club’s KHL tenure, maintaining the same core concept since 2008-09. The snowflake motif predates the KHL era, having been associated with the club for much of its history as an obvious visual shorthand for Siberia. While minor refinements have been made to proportions and typography over the years, the fundamental design – a snowflake inside a circular badge – has remained the constant anchor of the brand.
The club’s history reflects the resilience of Siberian identity. Born from the 1962 merger of two struggling Novosibirsk teams, Sibir spent decades bouncing between divisions before finally establishing itself as a consistent top-flight competitor. The 2023 opening of Sibir Arena, a modern 10,634-seat venue, marked a new chapter for the franchise, giving the Siberians a world-class home befitting their KHL ambitions. The club’s best playoff run came in 2015 when they reached the Eastern Conference finals.
The team name “СИБИРЬ” (Sibir) and city name “НОВОСИБИРСК” (Novosibirsk) are rendered in uppercase Cyrillic lettering within the circular ring. The typeface is clean and bold, with evenly spaced characters that follow the curve of the ring. White text on the dark blue ring ensures strong contrast and readability at all sizes, from jersey crests to arena signage.
Q: What does the snowflake in the Sibir logo represent? A: The snowflake is a direct symbol of Siberia’s extreme cold climate. Novosibirsk, where the team is based, experiences harsh winters with temperatures regularly dropping below minus 30 degrees Celsius, making the snowflake a natural and immediately recognizable emblem for the club.
Q: What is the new Sibir Arena? A: Sibir Arena is a modern 10,634-seat indoor ice hockey arena in Novosibirsk that opened in September 2023. It replaced the Ice Sports Palace Sibir, where the club had played since the 1960s. The first game at the new arena was played on September 7, 2023 against Barys Astana.
Q: Where is HC Sibir based? A: HC Sibir is based in Novosibirsk, the capital of Novosibirsk Oblast and the largest city in Siberia, Russia, competing in the KHL. Novosibirsk is the third-largest city in Russia with a population of over 1.6 million.
The HC Sibir Novosibirsk logo represents a sports brand from Russia. Learn more on the official Sibir website.
