Sina Weibo

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Brand information:

Website	Sina Weibo
Country	China
Industry	Social Media

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The Sina Weibo logo features black , orange and red colors:

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Sina Weibo is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.

In March 2014, Sina Corporation announced a spinoff of Sina Weibo as a separate entity called simply “Weibo”, and filed an IPO under the symbol WB.Sina carved out 11% of Weibo in the IPO, with Alibaba owning 32% post-IPO. The company began trading publicly on 17 April 2014. In March 2017, Sina launched Sina Weibo International Version. In November 2018, Sina Weibo suspended its registration function for minors under the age of 14. In July 2019, Sina Weibo announced that it would launch a two-month campaign to clean up pornographic and vulgar information, named “Project Deep Blue” (蔚蓝计划). On 29 September 2020, the company announced to go private again due to rising tensions between the US and China. Sina Weibo had gone public on the Nasdaq in 2000. In June 2020, Sina Weibo reached 523 million active monthly users. Sina Weibo has attracted criticism over censoring its users.

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