Slack Logo Preview
Learn more about the Slack brand, find out the Slack colors, and download a Slack vector logo in the SVG file format.
Slack is an American cloud-based set of proprietary team collaboration tools and services, founded by Stewart Butterfield. Slack began as an internal tool used by his company, Tiny Speck, in the development of Glitch, a now defunct online game.[ The name is an acronym for “Searchable Log of All Conversation and Knowledge”.
The new logo does away with the direct representation of the hash tag — referred to by both Pentagram and Slack as “octothorpe” — and its rotation which, yes, was a big part of its equity but can be a problematic feature for wide and mainstream implementation.
Slack Logo History
Slack is a coordinated effort center point that changes how individuals work and impart, assisting laborers with being profitable through a cloud-based arrangement of exclusive cooperation apparatuses. Pentagram has planned another brand personality for Slack that catches the product’s effortlessness and usability, refreshing its recognizable hashtag logo to work reliably in various scales and settings. The all-inclusive visual language presents a more refined shading range however holds the brand’s lively optical character.
Pentagram worked intently on Slack originator and CEO Stewart Butterfield and the in-house plan and brand group. The update is the huge immediate change to Slack’s image personality since the organization dispatched in 2013 with a logo that takes after a hashtag, or octothorpe. The hashtag is a getting sorted out a component in the stage, flagging the start of the channels where groups can discuss singular tasks.
Pentagram investigated a broad scope of opportunities for the new character, from choices that recommended draw an obvious conclusion, complex bunches, emoticons, and human-like shapes, to frameworks that praised the stage’s novel visual jargon.
Finally, the group chose to hold the value of Slack’s recognizable octothorpe, retooling it to wipe out generation difficulties and increment consistency across applications. Gotten from the first logo and based on a framework, the new octothorpe is included two fundamental mathematical shapes—a discourse air pocket and tablet—that can be removed and utilized as realistic components. The discourse bubble summons correspondence and availability and will frame the premise of an arrangement of altered symbols, outlines, and themes with adjusted corners that reverberate the logo’s states.
The refreshed range highlights four essential tones, more sensible than the first’s eleven, which endured against any foundation shading other than white. These have been enhanced to look better on screen, and the personality likewise holds Slack’s particular aubergine purple as an emphasize shading. Utilized in the stage’s principle correspondence channel, the shading makes Slack immediately conspicuous against the white of other work area windows.
The new course will carry out across Slack and its image articulations throughout the next few months, including the site, promoting, and in certain spots in the actual product.