Staples Logo Preview
Learn more about the Staples brand, find out the Staples colors, and download a Staples vector logo in the SVG file format.
Additional Sycamore Partners Logos
Staples Inc. is a Massachusetts-based retail company. It is primarily involved in the sale of office supplies and related products, via retail channels and business-to-business (B2B)-oriented delivery operations.
The new logo takes the old staple, opens it up, and turns into a table, or at least that’s my interpretation based on the chair graphic used in multiple other places.
Still, with Staples placing more emphasis on its B2B operation, the redesign will have its biggest impact there.
Logos related to Staples from the Retail Industry
Psychology of colors in the Staples logo:
Red is excitement, energy, passion, courage, attention, lust, power, love, speed, and anger.