Superside features a distinctive abstract symbol in dark cyan representing the creative-as-a-service company founded in 2015 by Fredrik Thomassen, providing on-demand design through AI-powered tools and global talent networks serving 450+ brands.
Meaning and Symbolism
- Dark cyan conveys creativity, innovation, and the digital nature of remote design services
- Abstract geometric form suggests the diverse design capabilities and flexible service model
- Modern aesthetic reflects cutting-edge technology integration with creative expertise
- The distinctive color differentiates Superside within the crowded design services market
- Visual elements communicate both creative excellence and efficient delivery systems
History and Evolution
Superside was founded in 2015 by Norwegian entrepreneur Fredrik Thomassen with a vision to revolutionize how businesses access design services. Rather than traditional agency models requiring long-term contracts, extensive onboarding, and geographic limitations, Thomassen created a platform combining global design talent with streamlined project management and AI-powered tools. This creative-as-a-service model enables businesses to scale design capacity up or down based on demand without hiring full-time staff or managing freelancer relationships.
The company built a carefully curated network of experienced designers, project managers, and quality assurance professionals distributed globally. This structure allows Superside to provide consistent, high-quality design work across time zones with faster turnaround than traditional agencies. The platform handles diverse design needs including brand identity, marketing materials, digital products, presentations, and motion graphics. AI-powered tools augment human creativity, automating repetitive tasks and enabling designers to focus on strategic, high-value creative work.
Superside has worked with over 450 renowned brands including Google, Meta, Amazon, Salesforce, and other Fortune 500 companies. This client roster demonstrates that the creative-as-a-service model can deliver enterprise-grade quality at scale. The company represents a significant shift in how organizations approach design resources, moving from fixed internal teams or traditional agency relationships toward flexible, on-demand access to world-class creative talent supported by technology platforms that ensure consistency, efficiency, and measurable results.
Typography and Design
The Superside logo employs a distinctive abstract symbol in dark cyan that creates strong recognition and differentiates the brand within creative services markets. The modern, geometric form reflects both creative sophistication and technological efficiency. The cyan color palette suggests innovation and digital-first approach while remaining appropriate for creative industry positioning. The design system extends across the platform’s web presence, marketing materials, and client interfaces, maintaining consistency while the company serves diverse industries with varied design needs.
Frequently Asked Questions
Who designed the Superside logo? The specific designer or agency responsible for Superside’s visual identity has not been publicly disclosed, though given the company’s creative expertise, the design likely reflects internal creative capabilities or strategic agency partnership.
When was the Superside logo last updated? While exact update dates are not documented, Superside’s current dark cyan abstract mark reflects the company’s positioning as a technology-enabled creative services platform founded in 2015 by Fredrik Thomassen.
What do the colors in the Superside logo represent? The dark cyan represents creativity, innovation, and digital transformation in design services, reflecting Superside’s AI-powered approach to delivering world-class design for 450+ brands including Google, Meta, and Amazon.
